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Trump's Monopoly Passes Go
Donald Trump is going from boardroom to Boardwalk.
The Apprentice star is set to exec produce a real estate reality show based on the classic board game Monopoly.
According to Variety, Trump has teamed up with 30 Days producer R. J. Cutler to create the series, produced in conjunction with Monopoly manufacturer Hasbro.
Details on Trump's latest foray into primetime are scarce, with no word on show locations, nature of the competitions and whether or not Trump will restrict his involvement to simply behind-the-scenes or suck it up, don a monocle and top hat and appear in the show.
Though the latter proposition is admittedly unlikely.
While Variety offers no specifics, it does say the reality series will involve a game element in which contestants will somehow acquire likely dilapidated properties and fix them up in order to maximize their net worth.
The trade mag also reports that The Donald's numerous real estate holdings would provide ideal platforms for any building-hopping that might occur.
While there's been no declaration of where the show may go into production, the likeliest locale would be Atlantic City. Its streets not only provide the setting of Monopoly, but Trump has several properties in the gambling town, including his Trump Taj Mahal Hotel and Casino.
The proposed show wouldn't mark the real estate tycoon's first time in the board game biz, or his first time teaming up with Hasbro. In August of 2004, the toy manufacturer reissued Trump: The Game, which the titular mogul had previously likened to Monopoly.
"It has similarities to Monopoly in that you're trying to acquire properties," Hasbro spokesman Mark Morris said at the time, making Trump's venture back into the gaming world look less like an homage to a classic board game and suspiciously close to yet more self-promotion.
Trump and Co. are set to meet with the four major networks--ABC, NBC, CBS and Fox--next week to try and sell the series.
Variety claims that Trump's now-uncertain role on the show will likely be determined by which network the show appears on, if any, and whether his long-running but ratings-anemic Apprentice is in production at the same time.
The real estate mogul will likely take a page out of Simon Cowell's playbook, who managed to parlay his American Idol cache into exec producing gigs on reality projects on several networks, all while managing to avoid any on-screen requirements.
Should the Monopoly-based show make it on the air, it wouldn't be the game's first small screen incarnation.
In the summer of 1990, ABC briefly aired a Monopoly game show, produced by genre master Merv Griffin. The brief run featured three contestants answering crossword puzzle-like clues in order to acquire properties on a giant Monopoly board.
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