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Super Bowl Satisfies ABC, Quiets Stones
The Rolling Stones were muffled, the Seattle Seahawks were stifled and TV viewers were, judging by the numbers, pleased.
Sunday's Super Bowl XL, pitting the Seahawks against the victorious Pittsburgh Steelers and featuring a muted halftime performance by the Stones, averaged an estimated 90.7 million viewers, ABC said Monday. That's up about 5 percent last year's big game.
Per Nielsen Media Research, Super Bowl XL's performance is the best since 1996.
ABC easily won the night with the most watched prime-time broadcast of the season--and easily the most watched prime-time broadcast of the last decade (since Super Bowl XXX in '96). An estimated 141.1 million watched at least six minutes of the telecast.
In another example of its strength, the game put Grey's Anatomy, airing right after the Steelers showered their head coach with drink, before 38.1 million, an all-time best for the series, and the most for a post-Super Bowl show since the 2001 premiere of CBS' Survivor: The Australian Outback.
If ABC had no complaints, then neither did the Rolling Stones, despite having had Mick Jagger's mike muted when he sang lyrics deigned offensive. At least that's the way the NFL spun it Monday.
League spokesman Brian McCarthy told Reuters that Jagger and bandmates were told last week that the microphone volume would be lowered at "two appropriate moments" during their three song, halftime set.
"The Stones were aware of it, and they were fine with it," McCarthy told the news service.
The muted lyrics--or words, really--in question, per reports, were "come" from the "you make a dead man come" line in "Start Me Up," and "cocks" from the "but am I just one of your cocks" animal-referencing line in "Rough Justice."
"(I Can't Get No) Satisfaction," snipped by Ed Sullivan back in the 1960s, ran uncensored on Sunday.
ABC, which aired the Super Bowl on a five-second delay for the first time in the game's history, denied to Reuters to being behind the Stones censoring.
In the battle of the Super Bowl advertisers, Anheuser-Busch was the big winner, with commercials for its two varietals, Bud and Bud Light, scoring six of the Top 10 spots in USA Today's annual Ad Meter poll.
Per the poll, which ranked 58 commercials, a Bud Light ad depicting "a secret fridge" was the most popular among those surveyed; a Gillette ad depicting a new "five-blade system" was the least popular.
Commercials starring stars, including a Mission: Impossible 3 teaser featuring Tom Cruise, and a Diet Pepsi bit with Sean "Diddy" Combs, produced middling to poor results. ESPN enjoyed no home field advantage among sports fans, as its spots for its new mobile phone service ranked among the five least popular.
Mortgage lender Ameriquest's spot about an awkward embrace on an airplane was the most replayed Super Bowl commercial by TiVo users, the video recording company said.
It was not known how much, if any, of Sunday's Super Bowl entertainment moved viewers to lodge complaints with the Federal Communications Commission. The agency, which reported to having received more than 500,000 complaints after Janet Jackson's 2004 wardrobe malfunction, and about two complaints after Paul McCartney's "boring" 2005 halftime show, had no numbers to release Monday.
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