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Sly's "Sly" Wins, for Now
Sylvester Stallone has seen his career sag since its heyday in the lower-numbered Rocky and Rambo movies, but a federal judge is convinced audiences are not so unawares of the star as to confuse him for a "shoe fetish."
The ruling in a Manhattan courtroom Tuesday clears the way for the Stallone-fronted men's magazine Sly to continue to be published under the actor's nickname.
For however long, or short, that might be.
American Media, the publishing giant behind Sly, was sued in April for trademark infringement lawsuit by the owners of slymagazine.com, an online lifestyle magazine that U.S. District Court Judge Richard Casey deigned a "shoe fetish" destination.
"There is a little difference between shoe fetish and Mr. Sylvester Stallone," Casey said, per reports, in siding with the actor's Sly.
The attorney for Sly Magazine LLC, which had been seeking $1 million in damages, took exception to the judge's assessment: "My client's magazine is not a fetish mag," John Bostany sniffed, according to reports.
A check of slymagazine.com shows that it does feature pictures of shoes. But it also features pictures of high-tech gadgets and jewelry. At the time he filed the suit, Bostany said a print version was in the works.
Though victorious in court, Sly might yet end up a loser.
The men's fitness and lifestyle magazine, aimed at readers in their mid-30s to mid-50s, recently published its fourth and, possibly, final issue, reports said. American Media is to review the trial run to see if a long run is in order. Right now, though, no new issues are planned.
Sly hit newsstands last February. Like Oprah, its namesake notable graced the cover and penned an inside column.
With his editorial career in limbo, Stallone, 59, will concern himself with lacing up the gloves for a sixth Rocky movie and donning the ammo belt for a fourth Rambo movie.
Filming on Rocky Balboa, as the latest in the boxing series will be called, began this month.
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