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"Sin City" Pulps "Beauty Shop"

Sin City killed.

Robert Rodriguez and Frank Miller's silver screen version of Miller's graphically violent novels hustled up an estimated $28.1 million as the nation's new top movie.

In second place, the femme gossip comedy Beauty Shop, which had opened Wednesday, teased up $13.5 million from Friday through Sunday.

Headlined by veteran tough guy Bruce Willis, classic outsider Mickey Rourke and current glamour boy Clive Owen, Sin City, an R-rated Dimension release, opened at 3,230 theaters, where the brutal, blood-splattered, ballsy thriller averaged $8,707 per site. That, following a heavy ad campaign, was a little less than the industry anticipated, but good enough to be the third best April opener ever, behind the comedy Anger Management ($42.2 million in 2003) and the action fantasy The Scorpion King ($36 million in 2002).

Queen Latifah repeats her sassy stylist Barbershop 2 role in Beauty Shop, a PG-13 MGM release that was sent into 2,659 sites, where it averaged $5,077 per screen to rack up $17.3 million since its Wednesday debut.

In third place was last week's number one Guess Who, which only dropped 37 percent. Sony's PG-13 race relations comedy earned $13 million from a $4,131 per screen average while remaining at 3,147 sites to bring its current two week gross to $41.3 million.

Remaining in fourth place in its fourth week was the androids 'toon Robots, which earned $10 million from a $3,305 per screen average at 3,026 sites--405 less than last weekend. Sustained interest in the Fox PG release, which only dropped 23 percent and has now grossed $104.5 million, was boosted by its theaters sneaking the studio's Fever Pitch, which reportedly attracted positive response particularly with females, which seems a good augur for the romantic comedy opening next weekend.

In fifth was Miss Congeniality 2: Armed & Fabulous, dropping a sharper 40 percent from its second place opening the previous week. The Sandra Bullock FBI agent caper earned just $8.3 million from a $2,595 average while remaining at 3,233 sites and has now grossed just $31.3 million.

Entering the top ten list was The Upside of Anger, expanded in its fourth weekend of release to 1,111 sites. The R-rated New Line emotional drama, starring Joan Allen and Kevin Costner, gained 230 percent to earn $4.1 million in eighth place, but has still only earned $8.7 million to date.

In limited release, Sony Pictures Classics' PG-13 French dramedy Look at Me about family and fame got a good look in. The best screenplay winner at last year's Cannes Film Festival, it averaged $12,491 at just six sites for $74,943. At just two sites ThinkFilms' import Kontroll, set in the subways of Budapest, averaged $5,525 for $11,050.

Overall, the top twelve movies earned an estimated $98.2 million, 9.9 percent up on last weekend, but a 14 percent drop from this time last year when Hellboy was the graphic novel flick of choice.

Final figures are due Monday. Exhibitor Relations estimates the top ten from Friday through Sunday as follows:

1. Sin City, $28.1 million
2. Beauty Shop, $13.5 million
3. Guess Who, $13 million
4. Robots, $10 million
5. Miss Congeniality 2: Armed & Fabulous, $8.3 million
6. The Pacifier, $6 million
7. The Ring Two, $5.8 million
8. The Upside of Anger, $4.1 million
9. Hitch, $3 million
10. Ice Princess, $2.5 million

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