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"Shrek": It's a Wonderful Shelf Life
The mean green money machine has slain Gladiator for the title of best-selling DVD of all time.
Since Shrek hit store shelves just over a month ago, friendly consumers have picked up more than 5.5 million DVDs of the not-so-jolly green giant in North America alone. In fact, DreamWorks sold an estimated 2.5 million copies within the first three days of Shrek's release, dwarfing previous records set by The Phantom Menace and The Mummy Returns which sold 2.2 and 2 million units, respectively. That's a lot of green. (Universal has since claimed its green meanie of a DVD, Dr. Seuss' How the Grinch Stole Christmas, sold about 3 million copies in its first week to become the new recordholder, but those numbers haven't been confirmed.)
By contrast, Ridley Scott's Oscar-winning Gladiator (also a DreamWorks release) has tallied an estimated 5.3 million in sales--and it took well over a year just to do that.
By defeating its Roman rival in such a short amount of time, Shrek is easily the fastest-selling DVD title in history.
"This unprecedented rate of sale confirms that the Shrek DVD is sought after by not only the DVD collector, but also by the wide range of Shrek movie fans including families with kids, teenagers, adults and everyone in between," says Kelley Avery, worldwide head of DreamWorks Home Entertainment.
The fairest of them all, indeed.
The fractured fairy tale has proven to be so popular among gift givers that DreamWorks has barely been able to keep up with demand, despite retailers already purchasing 7.3 million DVDs. To avoid a run on the 'toon, the studio has opted to manufacture additional copies to keep stores well stocked through the Christmas season.
The Shrek double-disc DVD contains hours of extras--the usual behind-the-scenes documentaries, interviews, storyboards and outtakes along with interactive games, a special feature that allows viewers to voice their own scenes and a two-and-a-half minute musical number created specifically for both DVD and VHS copies.
And for fans who can't get enough of this year's reigning box-office champ (with just under $267 million in domestic ticket sales), there's a sequel on the horizon. The ornery ogre and his wisecracking sidekick, Donkey, are due to return to the big screen for another adventure sometime in 2004.
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