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Searching for Stern Subs Difficult

How many sex-crazed radio hosts will it take to replace Howard Stern? More than one apparently.

Executives at Viacom-owned Infinity Broadcasting have deemed Stern "not replaceable" and are opting to try out multiple radio personalities in different soon-to-be former Stern markets.

Among the candidates to try and woo Stern fans when the iconic shock jock departs from the FM band in January for Sirius Satellite Radio are Mancow Muller in Chicago and Loveline's Adam Carolla in Los Angeles.

Although no official announcement regarding new talent has been made by Infinity, CEO Joel Hollander said the company had "all the talent we are talking to under contract" at an advertising confab in New York Monday, per Daily Variety.

While some have likened the strategy to a Survivor-esque tournament, a more apt analogy may be The Late Late Show with Craig Ferguson. CBS suits chose Ferguson to be the sole host of the late night yakfest late last year after auditioning a number of potential hosts, including D.L. Hughley and Michael Ian Black, on air to replace Craig Kilborn after he chose not to reup his contract.

Infinity will evaluate the would-be Stern subs over a two-year period before they reveal their final choices for the hosts in various cites--or lone host, should one candidate prove himself worthy of Stern-sized ratings.

"A lot of people think it's very easy to do, but...it's not," said Hollander.

Indeed, at least one possible Stern replacement, Carolla, is learning the pitfalls of producing live, daily content following the Monday edition of his new nightly Comedy Central talk show, Too Late with Adam Carolla.

The funnyman was not so funny as he was forced to fill air time and take live calls from fans who got digs in at the new host's expense after his scheduled guest, Jackass' Steve-O, left early.

Stern himself endorsed Carolla in July, and the Philadelphia-born comedian has plenty of experience via his syndicated weekly radio show Loveline.

Hollander revealed he had even tried to contact some unlikely Stern replacements prior to deciding on the multihost model. "We went from Jon Stewart to Whoopi Goldberg and Geraldo Rivera...a lot of people thought it would be easy," Hollander said.

"As far as I know, no one in the industry has ever replaced 27 morning shows at once," Hollander said regarding the scramble to replace Stern.

The CEO also hinted Monday that "there are a couple of surprises" coming as well. Five to six personalities are expected to be in the running.

As for the man at the center of it all, Stern continues to plug his new, uncensored Sirius show.

Stern spent a portion of Tuesday's show talking about meetings he had with Sirius brass a day earlier.

While the E! TV version of Stern's FM radio show is now in reruns, fans with digital cable will be able to watch the shock jock's daily Sirius antics on pay-per-view via In Demand.

Stern On Demand will cost about $10 a month beginning with the launch of his satellite show in 2006.

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