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Rosenberg Bags SAG Presidency

Laura Ingalls has been displaced.

Alan Rosenberg has been elected president of the Screen Actors Guild, replacing Melissa Gilbert, the former Little House on the Prairie star, as the leader of country's leading coalition of actors.

Gilbert opted out of running for the top spot for a third term over the summer, saying she'd had it with the incessant infighting within the organization.

Thus, character actor Rosenberg, who is, incidentally the hubby of CSI's Marg Helgenberger, beat out 1980s TV vamp Morgan Fairchild and Wild Wild West actor Robert Conrad for the position, winning nearly 40 percent of the votes from the 120,000-member organization.

Rosenberg says his victory spells big battles for studios and advertisers on the labor front. "Actors have real value," he told the Los Angeles Times after winning the race. "We are the product in this town and we have to stand up and start behaving like it."

Among Rosenberg's campaign promises are a bid to increase pay for actors, a promise for open board meetings, and a pledge to restart talks with agents about making ties with Hollywood writers and directors. He also says he wants bitter SAG bickering to stop and wants to encourage more member participation.

His potential for success is looking good for now, considering his Membership First team scored 10 of the 11 of the 24 open seats on the 69-seat board. Their first hurdle, according to the Times, is likely to be negotiating a deal with advertisers about actors working in commercials.

Rosenberg's victory comes days after the election of Patric M. Verrone as president of the Writers Guild of America, who also vowed to hold strong in negotiations with the big-time media players, and the reelection of director Michael Apted to president of the Directors Guild of America, who said he is looking forward to working with both of the leaders.

"It's an interesting transitional time," Apted told the Times.

The SAG presidency has boasted some major players over the years, including James Cagney, Ronald Reagan, Patty Duke and Charlton Heston. The president represents actors who work in television, film, commercials and music videos as part of a two-year, unpaid gig.

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