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Rolling Stones Phone It In
The Rolling Stones are giving music lovers even a bigger bang for their buck and a bigger phone bill..
The veteran rockers have announced a service allowing fans from all over the world to phone in to a toll-free number and, for a nominal fee, listen to any of the band's European concert dates in real time.
The "Start Me Up" purveyors are the first to implement the technology, dubbed Listen Live Now!, for the European leg of their A Bigger Bang tour, kicking off Friday in Paris. The service costs $1.99 per seven minutes of concert time and is available through both cell phones and land lines, per a press release.
"It's a great thing for the artists," Marty Erlichman, a veteran music manager and a principal in the Live Now! venture, told Reuters. "It's passive income, and they're helping fans to enjoy the experience without affecting ticket sales."
Exactly how much Mick, Keith & Co. would pocket from the additional listeners was not revealed, though Erlichman said the British boys would get a fair "piece of the action." The deal came through after several months of negotiating and runs through the final European show, taking place Sept. 3 in Denmark.
The technology allows for up to 1 million callers to phone in per date, starting with the Stones' opener in Paris' Stade de France Friday night. As the shows can only be listened to in real time--they will not be taped or delayed--it means West Coast listeners in the States will need to dial up around noon to partake of the nighttime gig. (Take heart, lunchtime listeners: You've fared far better than would-be Japanese dialers, who have to phone up--and wake up--at 4 a.m. their time.)
Erlichman told Reuters that a voice will warn listeners at the six-minute mark that their time is nearly up and give them the option to continue listening or drop the service, a minor enough interruption, but one designed to keep bootlegging to a minimum.
The shows will not be taped, says Erlichman, which may give fans who view the endeavor as a lo-fi novelty more incentive to call in and eavesdrop.
As of now, A Bigger Bang is already the top-grossing concert tour of the year, despite the band's need to postpone 15 dates this spring, following Richards' concussion-causing run-in with a coconut tree.
According to Billboard, the group is on track to usurp U2's Vertigo tour and become the top-grossing road show of all time. The group has already raked in $250 million from the worldwide tour, which kicked off last year.
Earlier this week, the Stones announced plans to return to the U.S. and Canada this fall for a victory lap, hitting both major markets and some oft-skipped cities including Wichita, Kansas; El Paso, Texas; and Boise, Idaho.
In the meantime, global groupies can tune in to any of the 16 European dates by calling 1-877-784-2777; additional information is online at ListenLiveNow.com.
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