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Rock in Rio: Woodstock Without Morons?

With tragedies marring goliath festivals like Woodstock in 1999 and Denmark's Roskilde Festival last year, it might seem an odd time to try to stage the largest concert in the world.

But history is on the side of Rio.

Thousands of fans have converged on Rio de Janeiro this weekend for Rock in Rio for a Better World, the seven-day megafestival that, 16 years after its original concert, aims to make Woodstock look like a coffee-shop folk performance.

With more than 100 performers slated to show up, the $31 million Rock in Rio hopes to reclaim its title as the world's biggest concert--and oh yeah, promote worldwide peace while they're at it. This time, organizers are looking to draw some 1.5 million concert goers during the next week. (As of Thursday, 500,000 tickets had been sold for $18 a pop.) Promoters claim another 1 billion will watch it on pay-per-view TV and on Internet Webcast on the offical site.

Meanwhile, the lineup reads like a who's who of pop superstars: 'N Sync, Red Hot Chili Peppers, R.E.M., Britney Spears and Neil Young (when are you going to see those two tour together?) are all set to take the stage, along with the newly reconfigured Guns N' Roses and Friday night's opener, Sting.

"I've been coming to Brazil for many years," the former Police frontman told reporters. "I am greatly honored to open the first night of Rock in Rio with some of my greatest friends."

The concert's promoter, Roberto Medina, started the festival in 1985, just as Brazil's 21-year-old military dictatorship was falling apart. In what marked Latin America's first foray into the international concert scene, some 1.3 million people showed up to watch performances from Queen, Rod Stewart and James Taylor, who will make an encore appearance this year.

This time around, Medina is taking the charitable route (sort of). The festival will begin with a three-minute moment of silence. And, although, Medina reportedly will make $2.5 million off the show, he has pledged to give 5 percent of the gross earnings to charity.

As Medina tells the Asssociated Press: "I believe that we should be very concerned with the social question-not just saying how awful it is or how much violence and deforestation, but actually doing something to change it."

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