Rihanna Is Good Girl Gone Bad in New Perfume Ad

Now we're even less surprised that Rihanna's latest single is called "S&M."

In this new commercial for her debut fragrance, Reb'l Fleur, the sexy singer conveys innocence by emerging from a flower comprised of feathers while wearing a peach gown before passing through a mirror that allows her to discover her naughty side—complete with a black dress, several hands covering her eyes and, of course, a provocatively placed perfume bottle.

Rihanna eventually manages to make her way back to the good girl side. But you get the, er, scents, she won't be there for long.

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