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Red Sox Bless Fox
Boston got its first World Series championship in 86 years. TV got its most watched Fall Classic in nearly 10 years.
Take that, Babe Ruth.
Wednesday night's curse-breaking, series-clinching Boston Red Sox victory over the St. Louis Cardinals averaged 28.8 million fans--many of whom likely kept waiting for a groundball to run through somebody's legs and ruin everything.
Overall, the four-game series averaged 25.5 million viewers for Fox--the most since 29 million watched the Atlanta Braves and the Cleveland Indians take six games in 1995 on ABC to settle the matter of which team had the most arguably offensive nickname, according to Nielsen Media Research.
Viewership was up 26 percent from last year's series, which ran six games, and pitted Red Sox rivals the New York Yankees against the ultimately victorious Florida Marlins.
Wednesday's game, featuring odd cutaways to Boston fans in a New York City bar, and an even odder shot of Jimmy Fallon and Drew Barrymore on the field in St. Louis amid the Red Sox celebration, was the most watched World Series game since a 1991 Minnesota Twins-Atlanta Braves matchup on CBS (32.1 million).
While the Manhattan bar thing remains unexplained, the Fallon-Barrymore sighting does not: The stars were filming the hastily reworked ending of the new Farrelly Brothers movie, Fever Pitch, about a guy obsessed with the Red Sox, based on the soccer-oriented Nick Hornby book of the same name.
Bobby Farrelly told the Boston Herald that the Red Sox's newfound winning ways called for rewrites and reshoots.
"In the script, the Red Sox don't win, but now all of a sudden, what happens if they do win?" Bobby Farrelly said in the Herald on Tuesday. "There's been some tweaking. The writers are burning the midnight oil."
The writers had to work especially fast because the Red Sox dismissed the Cardinals in the bare minimum four games.
Brief though it was, the World Series--the first won by the formerly cursed Red Sox since 1918--helped Fox dominate every night its action was featured.
Sunday's Game 2 was watched by 25.5 million, followed by Tuesday's Game 3 (24.4 million) and Saturday's Game 1 (23.2 million).
Shows that hung in there despite the compelling Red Sox storyline included: ABC's Desperate Housewives, which cleaned up with 21.5 million on Sunday; animated classic It's the Great Pumpkin, Charlie Brown, which rounded up 10.7 million devotees on Tuesday on ABC; CBS' stealth performer Navy NCIS, which was the most-watched scripted series of Tuesday, with 13.2 million viewers; and ABC's Lost, which found 16.8 million on Wednesday.
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