Prince Goes Mainstream
Has Prince made peace with the music biz?
His Purpleness, who started releasing much of his music on his own Website in 1996 because he considered himself a "slave" to his old record label, is saying sayonara to his indie status, inking a deal to release his latest album, Musicology, on Sony's Columbia Records.
The agreement, confirmed by Columbia and Prince's NPG Records, calls for the label to manufacture and distribute the new disc to stores worldwide, starting with its April 20 release in the U.S.
The release is also being timed to coincide with the launch of Prince's first full-blown arena tour in six-plus years, which will see him and his New Power Generation crew jamming out some of his best known classics, including "Kiss," "1999," "When Doves Cry" and "Little Red Corvette."
The Musicology trek kicks off on next Monday at the Staples Center in Los Angeles, crisscrosses the country with stops in nearly 40 cities and wraps up on June 12 at the CenturyTel Center in Bossier, Louisiana.
"I am really an artist and musician at heart, that's what I do," the funkster said in a statement. "Musicology has no boundaries or formats. It is long overdue to return to the art and craft of music--that's what this album is about. School's in session."
Call it a sign o' the times.
The 45-year-old musician, who was inducted into the Rock and Roll Hall of Fame earlier this month, is seeking to revive a moribund career that has suffered low record sales and little radio airplay in recent years.
After his nasty split with Warner Bros. records in '96--mainly because the label couldn't keep pace with his prolific output--Prince protested the lack of control over his career by changing his name to a symbol and scrawling "slave" on his face during concerts.
Despite several subsequent releases, including a one-offdeal with Arista Records that saw the release of 1999's Rave Un2 the Joy Fantastic, the public wasn't buying and the Artist formerly known as the Artist faded into the discount bins.
But with scene-stealing performances at the Rock and Roll Hall of Fame inductions and this year's Grammys, where he did a smoldering duet with Beyoncé on "Purple Rain," Prince seems to be making up for lost time. He is hopeful the major-label support backed by a hits-heavy tour will get fans going crazy again and cement his comeback.
As an incentive to hype the album and tour, Prince also clinched a deal with movie theater chain Regal Entertainment Group to air live via satellite the launch of his tour in Los Angeles. And as a bonus gift, those who buy theater tickets for the 8 p.m. show will receive a free copy of Musicology, courtesy of the rocker.





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