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Pay Up, "Potter" Fans
Apparently hordes of impatient Potter fans, anxious for a sneak peek at the upcoming film, have been purchasing full-price tickets for the sole purpose of catching the trailer. Heck with Josie and the Pussycats or even Spy Kids--these Muggle moviegoers have apparently concocted a scheme to just see the two-minute Harry preview and then go home, without losing any money.
Since most movie theaters have refund policies for those who have a less-than enjoyable cinematic experience, the Potter fans are leaving the theatres after watching the trailer and demanding their money back. And that has the General Cinemas theather chain in a huff.
"We've posted signs that if they're there to see the trailer, they can't come out and ask for a refund afterward," says General Cinemas spokesman Brian Callaghan. "If they're big fans and come out to catch a glimpse of Harry Potter, they can't do it for free."
Like Murphy says, Muggle magic spoils the brew.
The buy and return phenomenon was first seen with the preview for 1999's Star Wars: Episode I--The Phantom Menace, when fans sold out movie theaters just to see the 2 1/2-minute trailer.
Callaghan can't say how many Potter fans were asking for refunds from Genaral Cinemas (which filed bankruptcy under Chapter 11 to reorganize itself in October), but it was enough to potentially take a bite out of revenues.
Fans can watch the trailer online, but seem to prefer the full cinematic experience in a large movie theater.
"With the surround digital sound, with the screen that's 40, 50, or 60 feet wide, you really get a better sense than on a computer screen that's two or three inches wide," says Callaghan.
Harry Potter and the Sorcerer's Stone opens in theaters nationwide November 16. The first in a planned series of Warner Bros. films based on the book by J.K. Rowling stars John Cleese, Robbie Coltrane, Richard Harris, Maggie Smith and newcomer Daniel Radcliffe as Harry.
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