Paris' Not So Simple Life

Paris Hilton is moving closer to her apparent goal of world domination.

The saucy celebutante is awash with various Paris-themed projects in the works, including a new fragrance, clothing line, jewelry line and plans for a chain of nightclubs--to be called Club Paris, natch.

Hilton is also at work on her first pop album and has been delving further into the acting world--when she's not busy writing her memoirs, that is.

In fact, it sounds like the everywhere heiress might actually be--gasp!--working more than she plays.

"All I do is work. I wake up in the morning at 6, and I just go to work," Hilton told the Hollywood Reporter.

"It's been nonstop. I didn't even have a summer--I usually go to Europe, but I've been here and busy building this brand."

Building Hilton's brand has including trademarking her name, her signature phrase ("That's Hot," in case you were wondering) and her signature logo (a tiara marked with a "P"), which she plans to emboss on products including eyewear, prepaid calling cards, kitchen utensils, mugs, keychains, soaps, body oils and other goods, according to the logo application.

The Simple Life star launched a line of jewelry on Amazon.com earlier this month, with pieces priced from $15 to $95. She plans to follow up with an apparel and denim line launched under Heiress Clothing.

Following in the footsteps of fellow blonde Jessica Simpson and sometime blonde Britney Spears, Hilton is also launching a new fragrance, "Heiress," which will hit the shelves in November.

Meanwhile, her autobiography, Confessions of an Heiress, is currently holding down the number six slot on the New York Times bestseller list.

Then there's the matter of Hilton's pop album, Paris Is Burning, set to be released on her own label, Heiress Records. One track, titled "Screwed," has already been making illicit rounds on the Internet, sparking a controversy between Hilton and struggling teen popster Haylie Duff (older sister to teen queen Hilary Duff), who both claim they had first rights to record the song.

When she's not busy merchandising, writing or recording, Hilton has been shooting her biggest movie role to date in National Lampoon's Pledge This. So far, she's been evacuated from the film's South Beach set twice, due to hurricane season.

"It's been hard to shoot with so many starts and stops, but it's a really funny movie, and I can't wait to get it done so everyone can see it," Hilton told the Hollywood Reporter last week as she prepared to evacuate to Orlando.

Hilton will also appear in upcoming horror film, House of Wax with Chad Michael Murray and Elisha Cuthbert, due out in April 2005.

She's also in talks with Fox about a third season of her hit reality show, The Simple Life, with sidekick Nicole Richie.

"I'm doing everything I want to do and having fun while I'm doing it," Hilton told the Hollywood Reporter.

Hilton and Richie's rural misadventures on The Simple Life have proved so popular with viewers that Fox World is producing versions for French-Canadian and Belgium television, titled La Vie Rurale and Ciao, Bella!, respectively. While Hilton's international counterparts aren't hotel heiresses, they are relatively rich and well-known in their home countries.

Less than a year ago, Hilton's celeb status shot from obscure to It Girl as fast as you can say steamy Internet sex tape with the infamous release of her x-rated mattress romp with former boyfriend Rick Salomon. The Internet leak conveniently coincided with her Simple Life debut and just like that a star was porn, er, born.

Apparently, Hilton didn't cease shooting home movies after her first sex tape scandal. On Monday, London's News of the World claimed it had obtained another sex tape, featuring 11 minutes of Hilton in various compromising poses with two different boyfriends.

Hilton spokesman Elliot Mintz confirmed to the New York Post that a gang of thieves had made off with more than $100,000 of jewelry, cash and videotapes from Hilton's Hollywood Hills pad last month. The 11 minutes of steamy footage is believed to have been edited from the more than 12 hours of stolen tapes, according to the Post, and reportedly features Hilton separately with exes Nick Carter and model Jason Shaw.

Mintz warned that the Hilton family would sue any individual who tried to peddle the footage to the Internet or tabloids. (Because the whole lawsuit threat worked so well last time.)

For those who really need their fix of the ubiquitous Hilton, her first sexcapade is now available on DVD at various porn purveyors. Just ask for One Night in Paris.