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Olsen Twins Like Boys
The Olsen twins have seen the future, and it's a pair of 13-year-old boys.
Cole and Dylan Sprouse, best known for time-sharing the role of Adam Sandler's young charge in Big Daddy, have inked a deal to launch their own line of, well, stuff through the Olsens' Dualstar Entertainment Group.
D.C. Sprouse, the name of the brand, will push the same sort of videos, CDs, clothes and what-not on boys that Mary-Kate and Ashley Olsen have been pushing on girls since before the sisters' permanent teeth came in.
In a statement, Mary-Kate Olsen called the Sprouse deal "a perfect fit with Dualstar as we begin to move our company into the next phase of business development and expansion."
Mary-Kate and her sister, both 19, assumed full ownership of their media empire in January. When not plotting global domination, the two roam big-city streets, where they are frequently photographed eating lunch. Also, they attend college--Ashley at New York University; Mary-Kate reportedly a transfer to a California art school.
Like the Olsens, the Sprouses are twins. And like the Olsens, they shared a role on a prime-time sitcom--Full House in the sisters' case; Friends (they tag-teamed as Ross' son Ben) and Grace Under Fire (as Grace's son Patrick) in the brothers'.
The Sprouses said they respect their elders. "For a long time, we've looked up to Mary-Kate and Ashley because of our similar lives in the entertainment industry," Cole Sprouse said in a statement.
Unlike the Olsens, the Sprouses have reached their teens without quite becoming household names. But according to Leesa Coble, editor-in-chief of BOP and Tiger Beat magazines, the twins, late of the Disney Channel sitcom, The Suite Life of Zack & Cody, are rising stars on the 'tween scene.
"They're not on top," Coble said. "They're not Jesse McCartney. They're not Chad Michael Murray. But they're young...And they're certainly cute boys."
If the Olsens were merely trying to make the Sprouses the next girl-magnet teen idols, that would be one thing. But the plan for D.C. Sprouse is to make the boys lifestyle models for other boys.
"Traditionally, or conventionally, branding young male celebs to 'tween boys has been kind of different," Coble said. "If anybody can do it, they [the Olsens] can."
In the Wall Street Journal, Ashley Olsen sounded more than confident. "My sister and I started the whole 'tween empire," she said. "I definitely see the potential for boys to do that sort of thing."
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