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Olbermann's MSNBC Do-Over
It's rerun season on MSNBC.
The dead-last cable news network has rehired Keith Olbermann to fill in the time-slot gap left by Phil Donahue's recently 86'd talk show.
Olbermann's Countdown with Keith Olbermann kicks off Monday night at 8 p.m.
"He's edgy, he's got attitude, he's hip, he's clever, he's a good writer," MSNBC President Erik Sorenson tells the Associated Press.
Of course, the MSNBC higher-ups know all about Olbermann's skills--and baggage. After all, his résumé already includes a line for MSNBC--which he famously quit five years ago because of the net's endless fascination with Monica Lewinsky, and its orders for him to keep yakking about her.
The perpetually unhappy camper has made a career of jumping ship, having had stints at Los Angeles' KCBS, ESPN, MSNBC, Fox Sports Net and CNN, all of them ending disastrously for the deep-voiced snarkmeister. Now he's back at MSNBC and vowing things will be different.
The network's new war obsession isn't the same, he says, as the Lewinsky infatuation. "This, because of the nature of the conflict and the nature of the technology, is a genuinely important story," he tells AP.
Just to be safe, MSNBC's brain trust sat down with Olbermann and discussed his habitual disgruntledness before pulling the trigger.
"We're convinced that he's seen the light and he's made a real life change," Sorenson said.
For his part, Olbermann, who has admitted in the past that therapy has helped him reform, says he's not worried that the equally fickle MSNBC will fire him if he doesn't shore up the net's ratings against Fox News' Bill O'Reilly juggernaut. His ace in the hole? He's already been hired by the network to cover the summer Olympics in 2004, so he thinks any premature ejection would be imprudent.
Unlike his previous MSNBC go-round, or Donahue's, Olbermann's new show won't be a standard-issue gabfest; instead, he will count down the top stories of the day.
Olbermann, who hit the big time as coanchor, with Dan Patrick, of ESPN's SportsCenter, from 1992 to 1997, will go head-to-head with O'Reilly at 8 p.m. ET/PT. While his previous show never lost to O'Reilly, Olbermann says, "I expect that streak will end on Monday."
Meanwhile, MSNBC has still not set a premiere date for its other high-profile new hire, Jesse Ventura. Network execs have said the Body won't likely make his talk-show debut until after the war in Iraq concludes.
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