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O.J.'s Bronco Prank Punk'd

Comedy might be tragedy plus time, but apparently the only one laughing about O.J. Simpson's latest stunt is the Juice himself.

More than a decade after the former football great was acquitted for the slayings of his ex-wife Nicole Brown Simpson and her friend Ronald Goldman, Simpson is on a one-way freeway ride to controversy thanks to a new TV show featuring a certain white Bronco.

Juiced was produced by Xtreme Entertainment Group and is available as a one-hour pay-per-view special this month. A 90-minute, uncensored DVD version will be available online for $19.95.

On Thursday, Inside Edition previewed portions of the show, which styles itself as a candid-camera prankfest in the vein of Ashton Kutcher's MTV show Punk'd. Only instead of his unsuspecting victims getting punk'd, they get "juiced" by Simpson, who reportedly turns up disguised as an Elvis impersonator, a pizza delivery man and an elderly white man leading a seniors' bingo game.

The bit that's causing the biggest outcry is one in which Simpson tries to sell his Bronco. He turns up at a used car lot and begins talking up a potential buyer, explaining the merits of the SUV at the center of the infamous slow-speed pursuit that preceded his arrest on murder charges in June 1994.

"It was good for me--it helped me get away," Simpson quipped. "It's a car that I personally made famous. The car has escape-ability if you ever into some trouble."

Juiced is drawing the ire of the Goldman family, who accuse Simpson of attempting to profit off their son's death.

A rankled Fred Goldman, father of Ron, told Inside Edition he found Simpson's comment "morally reprehensible."

While Simpson was cleared of criminal murder charges in the so-called "Trial of the Century," he subsequently lost a wrongful death civil suit and was ordered to pay the Brown and Goldman families $33.5 million. However, the families have yet to collect the bulk of that judgment.

High-powered attorney Gloria Allred, who represents the Browns, said any money he makes from the pay-per-view and DVD should go toward satisfying the judgment.

"What's next? Will he attempt to sell the knife that he may have used to decapitate Nicole?" Allred told E! Online. "If in fact, he does end up profiting from this DVD, which purports to show the car that he used in what appeared to be an attempt to evade arrest by law enforcement on a double murder charge, than that sends the wrong message.

"It may be that the killing of two human beings is a laughing matter to O.J., but it's not a laughing matter to the families who've lost their loved ones."

Simpson's lawyer, Yale Galanter, could not be reached for comment, but he told the New York Daily News that his client has nothing to do with the "unauthorized" DVD sale and would not profit from it. Galanter added that the reality project came from a failed TV pilot Simpson did back in 2004.

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