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No "Sex" for Yogi
Yogi Berra famously said, "You can observe a lot by watching." Apparently he didn't like what he observed with a racy ad campaign for TBS' Sex and the City reruns.
The baseball legend sued the network for $10 million after his name appeared in ads posted in buses and subways as an answer to a multiple choice quiz on the definition of "Yogasm."
Possible answers included (a) a type of yo-yo; (b) sex with Yogi Berra; or (c) what Samantha has with a guy from yoga class.
The correct response was, predictably, "c"--a reference to Kim Cattrall's loose-living character's sexual history.
But Berra--apparently not a big fan of Carrie (Sarah Jessica Parker) and the girls (Cattrall, Cynthia Nixon and Kristin Davis)--wasn't laughing. His court papers, posted on The Smoking Gun Website, suggest that the linking of his name to the ad campaign caused "severe damage to his reputation."
Linking the malapropism-spewing Hall of Famer known for his "Yogi-isms" ("it ain't over till it's over"; "it's déjà vu all over again"; "when you come to a fork in the road...take it"; "I didn't really say everything I said" ) to Samantha's perhaps morally lax sexual practices "engenders a moral taint that has damaged his otherwise spotless reputation," his court papers stated.
The 79-year-old father and grandfather "is a deeply religious man who has maintained and continues to maintain a moral lifestyle and has a spotless reputation for integrity, decency and moral character," his suit states.
Berra played catcher for the New York Yankees from 1946 to 1963 and went on to manage both the Yankees and the New York Mets to pennant wins.
Berra's attorney, Lewis Smoley, said he was told the net stopped running the "Yogasm" ads last August, but he wants to bar TBS from ever using the campaign again.
Meanwhile, Berra is seeking big bucks on each of two causes of action: $5 million for the commercial use of his name without permission and $5 million for unjust enrichment via the use of his name without permission.
TBS refused comment on the suit.
Sex and the City ended its six-season run last year. Plans for a big-screen version of the hit show were put on ice after Cattrall pulled out of the project, though the actor recently expressed interest in rekindling the project--if the money were right.
Or, as Yogi would say, "The future ain't what it used to be."
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