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No Price Cuts for Drew; Debut Ratings Solid
The carpet's new. The audience might be even newer.
Drew Carey's first week tending to hyperactive bidders on The Price Is Right was marked by a spiffed-up set and a spruced-up appeal to youngish viewers, who pushed the CBS game show's ratings among 18- to 49-year-olds 10 percent higher than last year.
Per the latest Nielsen Media Research daytime-TV stats, Carey's first five Price outings, from Oct. 15-19, averaged 1.1 million of the ever-desirable 18- to 49-year-olds. That's up from the 1 million whom former host Bob Barker played to during the same week last year.
Overall, the Carey Price and the Barker Price both averaged about 5.4 million total viewers.
Carey, 49, was named the new Price host in July, one month after the 83-year-old Barker retired, ending a 35-year, top-rated run.
While Carey carried through on a promise not to mess with the game (as well as a promise to remind viewers, as Barker habitually had, to spay and neuter their pets), he did usher in some new innovations.
Like "new shag carpeting and cordless microphones," he joked to NPR's All Things Considered. Except he wasn't joking—per a CBS spokeswoman, the long-running show really did spring for new carpet and mikes.
And if you thought Carey was joking when he said the Price theme would be offered in stereo for the first time, you were wrong. The network confirmed the game show's title tune has finally entered the left-speaker, right-speaker era.
AARP-eligible types seem to be dealing well with the tweaks, if ratings among 25- to 54-year-old viewers are any indication. In that demographic, the Carey-hosted Price was up 8 percent.
Carey, who also hosts the prime-time game show Power of 10 for CBS, is himself still adjusting to the new daytime gig.
During a Price Is Right rehearsal leading up to his debut week, Carey got an arm clipped by one of the show's revolving showcase doors. Instead of a new living-room set, the former sitcom star won a trip to the hospital.
Pain aside, Carey recently told the Associated Press he's "really comfortable" at Price, "and it seems like [he] should have been doing this a long time ago."
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