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The New TV Space Race?
In what's become an almost Cold War-like race to outgun the reality-show competition, now comes word that the other major networks are scurrying to blast more regular folks into orbit. According to The New York Times, CBS, ABC and Fox all met this week with a company called Dreamtime Holdings (www.dreamtime.com), which is pitching a show using NASA's Houston training facilities to prep 20 contestants for a space shuttle journey to the new International Space Station.
Except there's just one teensy problem: NASA hasn't heard about it.
"NASA has not seen a proposal for such a show," spokesman Robert Jacobs told the Times. "The agency has to see a proposal before it makes any commitment."
Not only that, but any plans involving the use of NASA facilities would require an okay from Congress. In fact, that's one reason why Burnett eventually opted for a private company, MirCorp, and Russia's space program for his ambitious Destination Mir, which was picked up by NBC for a late 2001 launch. The series will feature about a dozen Americans facing the rigors of space camp and competing for a chance to lift off into space and dock at the decommissioned Russian space station.
The Survivor executive producer says he first looked into the possibility of getting NASA involved in his project, but logistically speaking, it wouldn't have worked out.
Still, that didn't stop Dreamtime from bringing its plans to the networks Monday. The company, which reportedly has contracted several media projects with NASA, offered the series in conjunction with documentary producer Highway Films and Hollywood talent agency Endeavor. In a statement, Dreamtimes chief Bill Foster said only that he would work within the limits of his contract with NASA in "pursuing opportunities to generate greater excitement, awareness and understanding about space."
Network heads acknowledged that the company pitched the series as a project that had NASA's blessings. "We were told NASA was involved," Fox head Sandy Grushow told the Times. "If they're producing this thing through NASA, that's the powerful attraction."
But even network execs, although eager to raise the bar on adventure TV programming, remained skeptical that space is indeed the final frontier for reality television. And for now, ABC may have the best idea: The network is staying a bit more grounded for Life on Mars, a new show putting people into a house that merely recreates the living conditions on Mars.
Isn't that already called Big Brother?
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