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"Nemo" Nets DVD Record
There is an ancient proverb that goes "All is fish that cometh to net."
In Hollywood's case, that fish is Finding Nemo, which has netted a boatload of cash.
Disney-Pixar's animated aquatic adventure, aleady the highest-grossing 'toon in Hollywood history, has now become the best-selling DVD of all time--in just two weeks of release.
In a press release titled "Finding Nemo shatters DVD records," Buena Vista Home Entertainment, the Mouse House video and DVD division, reports the fish tale has sold 15 million copies on DVD, surpassing The Lord of the Rings: The Fellowship of the Ring's 14.5 million in DVD sales in initial release. (New Line's first Hobbit movie has also sold 3 million VHS tapes and 2.1 million special-edition DVDs.)
Nemo had already beaten the first-day sales record, previously held by Sony's Spider-Man. All told, Finding Nemo has moved 20 million copies on DVD and VHS.
Better yet, the clown-fish-out-of-water flick has netted between $360 million and $400 million in home-video and DVD sales in just 14 days. That's more than the box-office-shattering $340 million the G-rated film did during its theatrical run.
It's not big news these days that home sales surpass the profits of theatrical ticket sales, but Finding Nemo's whopping success emphasizes the huge-and-getting-huger DVD market. According to the DVD Entertainment Group, overall sales for DVDs this year are expected to top 640 million units--way, way up from the mere 5.5 million sold back in 1997.
Despite its splashy debut, Finding Nemo has a way to swim before owning all the video records. Disney's The Lion King, originally released before DVDs hit the stores, still holds the overall record for all forms of home video sales having sold 32 million units. (Of course, Nemo did topple The Lion King's box-office record, so don't bet against the fish.) Titanic is second with 27 million, ahead of DreamWorks' Shrek, with 25 million, and Disney-Pixar's Toy Story II, with 23.1 million.
Meanwhile, Nemo's boffo showing has studio execs squawking like the film's "Mine! Mine! Mine!" seagulls.
Pixar boss Steve Jobs said via the press release, "Pixar's creative team pours their hearts into creating the industry's best DVDs for our films, so this resounding success is especially gratifying. We're thrilled beyond words."
Mouse House honcho Michael Eisner was quoted in executive-speak: "The computer-animated blockbuster that captivated adults and children alike with oceans of fun continues to deliver after its record-setting first week on video and DVD...The home entertainment success of films like Finding Nemo proves that the consumer's enjoyment of our properties continues far beyond the theatrical release, and that these enduring films provide a strong, sustained revenue stream for the company." Translation: We're stoked.
Nemo will be competing for stocking-stuffer status with some other big titles due out between now and Christmas: New Line's special DVD edition of The Lord of the Rings: The Two Towers (released today), Disney's Pirates of the Caribbean: The Curse of the Black Pearl, Fox's X2: X-Men United and Universal's Bruce Almighty.
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