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NBC Still Smitten for Silverstone
Even though Miss Match has yet to find true ratings love, NBC is apparently still willing to play the field.
Despite struggling in its Friday-night slot against the heavenly Nielsens of CBS' new touched-by-a-deity series, Joan of Arcadia, the Alicia Silverstone-fronted sitcom will live on for at least four more episodes this spring on a new day and time.
Miss Match will probably be back on the air "late February or early March," according to an NBC spokeswoman, who confirmed the extension.
The Peacock's pick-up is a vote of confidence for the series, which stars Silverstone as a matrimonial-minded attorney.
"Friday night is not the best night for it," NBC Entertainment chief Jeff Zucker told Daily Variety. "But we believe in [producers] Darren Star and Jeff Rake, and we absolutely believe in Alicia Silverstone. We're committed to letting it continue to find its audience."
The network had yanked Miss Match from its schedule before November sweeps, after it averaged just 6.4 million viewers in its first few weeks on air, and replaced it with Ed.
NBC is showing unusual restraint in giving Miss Match another shot--shows with similarly disappointing numbers are typically blown out with nary a second thought. But given the talent behind the show and its critical acclaim, Miss Match will get a new chance, with a berth on Monday nights in the slot formerly occupied by the relationship-driven reality series Average Joe, which wrapped its run last week. And to help generate extra buzz, the network has tapped a contestant from that matchmaking hit to guest on Miss Match.
With Miss Match's last-minute reprieve, NBC has now officially decided the fate of all its freshman shows except Rob Lowe's little-watched legal drama The Lyon's Den, which is almost certain to get the axe in the coming weeks, joining the previously discarded Coupling and Boomtown on the network scrap heap.
The network has given the green light for a second season of Tuesday comedies Whoopi and Happy Family, which have both performed well despite stiff competition from ABC's 8 Simple Rules and Fox's The Simple Life.
NBC has also reupped its top-rated frosh drama Las Vegas, which delivered big numbers on Mondays airing between Fear Factor and Average Joe. Speaking of Joe, the network has also ordered another installment of that reality romance, premiering from Hawaii on January 5. Also in the pipeline for next month is the much-ballyhooed debut of The Apprentice, a reality competition from Survivor producer Mark Burnett that will follow 16 go-getters vying for a job with Donald Trump. A second helping of The Restaurant is also on the midseason menu.
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