Music, Video Retailers Set for "Titanic" Week
Grab some cruiseliner railing and hold on tight, doomed-romance-on-the-frigid-high-seas fans, because the second wave of a $1.8 billion box-office phenomenon has begun.
In fact, it starts today with Return to Titanic, the follow-up to the most successful instrumental soundtrack of all time.
The soundtrack sequel--featuring a 19-minute orchestral suite by composer James Horner and an unreleased version of Celine Dion's inescapable "My Heart Will Go On"--follows in the wake of a predecessor that has sold almost 25 million copies worldwide.
Hard as it is to believe, though, that's not really the big news for retailers--not when what could be the bestselling video ever will be on (and as quickly off) their shelves a week from today.
Paramount Home Video will ship more than 20 million copies of the title to major retailers.
At $25 for the two-cassette VHS title, "They're pricing it to go," Pasadena, California, entertainment analyst Laura Martin tells USA Today. "Every teenage girl is going to buy it."
But will Titanic make the most successful home vid of all time? It'll be tough to beat über kid-gift The Lion King, which has sold more than 30 million copies to date. But Titanic could surface in the top five.
The premiere of the Titanic home video will be a sales event, à la Windows '95, with big chains like Blockbuster and Best Buy staying open past midnight September 1--making sure rabid fans don't miss a moment of Leonardo DiCaprio and Kate Winslet going down together.
Most chains are selling the title for the full 25 bucks, while offering customers a chance to preorder with a $5 deposit. (Some stores are offering perks to those who preorder, such as rental coupons for other titles.)
"It'll surpass our highest preselling copies to date, which are Toy Story, Jerry Maguire and Aladdin," says Blockbuster spokeswoman Liz Greene in USA Today.
Meanwhile, alternative retailers such as Reel.com are selling Titanic for only $10 (plus shipping) to get more traffic to its online store. "We're losing money on every single one," says Reel CEO Julie Wainwright.
Of course, if the 20-inch Sony isn't enough to do James Cameron's Oscar-cleaner-upper justice for you, there's always the theater option. After nearly nine months of release, the film is still playing on more than 500 screens nationwide.





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