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Martha Stewart Prepares a Third Course
Turns out you can't have too much of a good thing.
Proving the naysayers wrong, The Martha Stewart Show has been picked up for the 2007-08 season.
The domestic diva's syndicated cooking/decorating/home-improvement/gardening (you get the idea) how-to show is currently in its second season. NBC Universal Domestic Television Distribution has purchased the show's third season for airing on NBC-owned and operated affiliates, as well as on various other corporate-owned stations.
"We are thrilled with Martha's strong return to daytime television and the overwhelmingly positive response we have received from our local broadcast partners and viewers," NBC Universal exec Barry Wallach said. "Martha's fresh and lively approach to how-to instruction, mixed with the show's format, has been a winning combination from the start."
The Martha Stewart Show (which debuted last year as Martha and is not to be confused with Martha Stewart Living, which ran from 1993 until 2004) is the daily live show that the legally challenged entrepreneur has been hosting since her release from the minimum-security pokey in March 2005, after five months and countless hand-knit ponchos.
Stewart, who's currently prohibited from officially serving as CEO and chairwoman of Martha Stewart Living Omnimedia, was convicted on one count of obstruction, one count of conspiracy and two counts of lying to federal investigators after being hit with insider trading charges in 2002. A securities fraud charge was thrown out in 2004, a charge that carried a maximum penalty of a million-dollar fine and 10 years in prison.
Stewart also received five months of home confinement and two years probation and was ordered to pay a $30,000 fine. She settled the civil leg of the charges in August, agreeing to pay $195,000 to the Securities and Exchange Commission.
A loss of $395 million over the course of this past year knocked the 65-year-old former model off the Forbes 400 list last month, but just today her company's stock was inching upward in light of NBC Universal's renewal announcement and an improvement in third-quarter ad revenue in its magazine and Internet departments.
"It's not like I'm an absentee founder, holed up in my château in France," she told Business Week in its Nov. 6 issue. "I'm working every day."
There had been some talk that Stewart's figurative stock was on the decline with viewers, who gave her very little support when she tried her own version of The Apprentice last year, perhaps due to her tarnished reputation.
But apparently no one does flower arranging, napkin folding and stiff celebrity banter like Martha. On Tuesday, Stewart was showing her viewers how to throw a "purr-fect" Halloween party with guests Andy Dick (ooh, scary) and the Cheetah Girls.
Barry Manilow is scheduled to appear Thursday and celebrity chef Jamie Oliver joins Stewart in the kitchen next Monday.
Stewart also has a 24-hour channel on Sirius Satellite Radio dedicated to all things good and is still looking to take her brand as far as it can go. Considering it's everywhere already, we're thinking she might want to try the moon.
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