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Martha Settling Class Action Suit

She may have done the time, but Martha Stewart is still paying for the crime.

Martha Stewart Living Omnimedia announced on Wednesday that the domestic diva will pony up $5 million of her own money to settle a $30 million class-action lawsuit brought by investors who alleged Stewart fibbed about a 2001 stock sale of ImClone shares.

In a filing with the Securities and Exchange Commission, the megaconglomerate Stewart founded revealed it would pay $15 million for its part of the settlement, while insurers would cough up the remaining $10 million.

The class-action complaint consolidated several 2002 lawsuits that were filed in the wake of the homemaking maven's insider-trading scandal that stemmed from her sale of 4,000 shares of ImClone in December 2001—one day before the biotech company went public with stock-damaging news that the feds were giving the thumbs-down to its new cancer drug.

She was hit with insider-trading charges in 2002 and subsequently convicted in 2004 of one count of obstruction, one count of conspiracy and two counts of lying to prosecutors about the events surrounding the questionable sale, the impact of which sent MSLO stock tumbling some 64 percent.

For her misdeed, Stewart served five months in federal prison and five months of home confinement, which ended in August 2005. She also paid the S.E.C. a $195,000 fine to settle the civil portion of the charges and was barred from serving as a director of a public company for five years. Restrictions were also placed on her position at Martha Stewart Living Omnimedia.

The company's sagging fortunes eventually turned around, and the stock began to climb in the wake of the 65-year-old's release from jail. The turnaround continued with her postprison television comeback with The Apprentice: Martha Stewart and her syndicated chatfest The Martha Stewart Show, a revamped version of her 1993-2004 program Martha Stewart Living that originally debuted last year as Martha. While the former turned out to be a dud ratings-wise, the latter had just the right fixings for Stewart fans, prompting NBC Universal Domestic Television Distribution to pick up the show last month for the 2007-2008 season, its third.

Settlement talks reportedly got underway around the same time, and after terms of the agreement were disclosed yesterday, shares of Martha Stewart Living Omnimedia moved up six cents to $22.03, a far cry from the $7.20 low of four years ago.  According to the company, the class-action payments are still up for negotiation and must eventually be approved by a court before the matter is finally put to bed.

Speaking of beds, Stewart turned up Thursday night on The Tonight Show with Jay Leno while making the media rounds plugging The Martha Stewart Show and taught comic Sacha Baron Cohen, in the guise of his Kazak journalist alter-ego Borat, how to make one.  Unfortunately, she got quite a shock when Borat got under the covers and removed his pants and underwear right in front of her.

Not a good thing indeed.

When the domestic doyenne's not fending off the affections of everyone's favorite faux reporter, she's busier than ever expanding her business empire. Martha Stewart Living Omnimedia just announced plans to join forces with homebuilder KB Homes to build 183 homes in the Atlanta area designed with input from Stewart and inspired by her own three residences.
 

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