His sometimes messy private life with LeAnn Rimes aside, we gotta admit that we think Eddie Cibrian is one fine lookin' fella.
And someone else thinks so, too. And no, we're not talking about Ms. Rimes.
Read on to find out about the actor's latest adventures in bed...
Cibrian, as you may have heard by now, stars in the new NBC series, The Playboy Club, premiering on Sept. 19. His Charisma campaign kicks off at about the same time in several magazines, including Elle Décor and Gotham.
This isn't the first time Charisma has used a celebrity-tabloid staple for its ads. Before Cibrian, Halle Berry's baby daddy Gabriel Aubry stripped down for the company to nothing but a white towel hanging low on his hips.
Now we want to hear from you. Does (a somewhat naked) Eddie Cibrian make you want to run out and buy new bedding? Sound off below.
WATCH: Speaking of sexy bods, check out a certain Glee star rockin' a bikini