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Madonna Wants to Whip the World Into Shape
Kristian Dowling/Getty Images
Want to have arms like Madonna's?
Well, no, you probably don't. But how about a little exercise in a place where you can express yourself?
Madonna announced Monday that she has partnered with manager Guy Oseary and the founder of 24 Hour Fitness to open Hard Candy Fitness in Mexico City, the first of what she's hoping will be a global chain of high-end health clubs.
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"Hard Candy Fitness will be a reflection of Madonna's point of view and will reflect her input on every detail, including music space, light and other design cues," said 24 Hour founder Mark Mastrov, whose New Evolution Ventures is working with the singer. "Madonna's touch will be everywhere."
Now are we talking "Like a Virgin" Madonna, Blonde Ambition Madonna, yogi Madonna, cowgirl Madonna... ? The possibilities are endless!
The 30,000-square-foot flagship Hard Candy in Mexico City is being prepped for a Nov. 29 grand opening and the pop icon is scheduled to be there, according to press info released today. There are currently plans to open at least 10 more locations around the world.
So far, we're picturing macrobiotic snacks at the concession, "Vogue" on the speakers, and screens between treadmills so that people can only be seen in silhouette.
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