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Madonna "Confesses" All to MTV
Madonna may not have gotten her own iPod, but she is getting her MTV.
There had been intense speculation that the Material Girl would debut a signature special-edition pink music player at an Apple press conference Wednesday. Instead, the company, which previously announced that Madonna's entire music and video catalog would exclusively be available on the iTunes Music Store, unveiled its video iPod.
But Madonna did have something up her sleeve, after all. She announced via press release that she had struck a landmark deal with MTV Networks to promote her upcoming album, Confessions on a Dancefloor, due Nov. 15.
"We've pulled out all the stops for Madonna's new release, offering fans exclusive content on handsets, the Internet, on broadband as well as multiple TV shows," Van Toffler, president of MTV Networks Music/Logo Group, says in a statement.
Madonna is set to appear on Total Request Live Monday, where she will play her new single, "Hung Up," which is already exclusively available as a ringtone via MTV.com and VH1.com. VH1 will debut the video for the track later this month, and then the video will be available on demand at MTV Overdrive (overdrive.mtv.com)and VH1 Vspot (vpot.vh1.com).
Madonna will also perform the song live in Lisbon at the MTV Europe Music Awards in November. Additionally, MTV exclusively sells the "Hung Up" ringtone.
Meanwhile, on Oct. 21, MTV will premiere the new documentary I'm Going to Tell You a Secret, which follows the singer's re-Invention Tour. The doc will subsequently air on VH1 and Logo.
Finally, beginning Nov. 8, fans will be able to exclusively preview the full 12-track album on MTV.com, VH1.com and LOGOonline.com for a week before its release.
"With so many highlights of my career having taken place on MTV and VH1 and then with the addition of their new Logo network, it just made perfect sense to air it for my fans on those outlets," Madonna says. (Logo is Viacom's lesbian and gay-themed network.)
Confessions reportedly marks a return to form for the 47-year-old after the disappointing sales of 2003's American Life, with a house music-inspired club vibe reminiscent of her 2000 smash, Music.
In typical form, the entertainer has already stirred-up a bit of prerelease controversy thanks to one Kabbalah-inspired track. She invoked the ire of some Israeli rabbis for supposedly defiling the legacy of Yitzhak Luria, a 16th century Jewish mystic, by titling one cut "Isaac," the English translation of his Hebrew name.
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