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Kate Moss Virginized
Apparently, a drug-fueled scandal was the best thing to happen to Kate Moss.
Vilified in September when Britain's Daily Mirror printed photos that seemed to depict her snorting cocaine, and forced into rehab, the Teflon-coated catwalker, 31, is now more popular than ever.
On Friday, Moss inked a deal to front a new U.K.-based TV campaign for Virgin Mobile that will make light of her fall from grace.
"Kate Moss is an icon," James Kydd, brand director of Virgin Mobile, said in a statement. "We are thrilled that she has agreed to appear in our latest commercial."
The cell-phone advertisement is scheduled to debut on British television Christmas Eve. It's the latest in a long line of lucrative post-rehab gigs Moss has scored.
Back when the scandal first broke, luxury purveyors, like Chanel and H&M, couldn't drop Moss fast enough, canceling million-dollar contracts for fear they'd be perceived by customers as condoning bad behavior--even though such companies played a role in cultivating Moss' heroin chic image throughout the '90s.
But after going through the requisite PR program--apologizing publicly to "all the people I have let down," dumping bad-boy rocker beau Pete Doherty (who costarred in the cocaine scandal), and checking in for a month of treatment at an Arizona clinic through October--Moss has been keeping plenty busy. In November, she posed for Italian designer Roberto Cavalli, appeared in the 2006 Pirelli calendar and struck deals with Rimmel cosmetics and the French label Longchamp. Burberry, which nixed a fall campaign featuring Moss after the scandal, has issued a statement saying said talk of her being permanently dumped by the company was "nonsense."
Additionally, she signed on to be the face of the Coco Mademoiselle fragrance line and, perhaps inevitably, Yves Saint Laurent's Opium perfume.
Moss has also graced three magazine covers: November's W, December's Vanity Fair and, most recently, in the fashion industry's venerated monthly, French Vogue, next to a tagline that read: "Scandalous Beauty." She was also invited to be its guest editor (a move made before the scandal went down).
"If you use Kate Moss as a symbol of freedom, of transgression, you have to be honest," François-Henri Pinault, the head of Gucci and Yves Saint Laurent, told Vogue. "You can't use her image to convey those kinds of messages, and then be surprised that she breaks the rules in her private life."
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