Kanye West's New Design Company—Can He Really Be the Next Steve Jobs?

Rapper turned designer goes on Twitter rant about his "epic" new venture, Donda, which he named after his late mother

By Ella Stewart Jan 05, 2012 5:32 PMTags
Kanye WestPascal Le Segretain/Getty Images

Time to update that résumé, peeps, because Kanye West is hiring!

The rapper—who took a leap into fashion when he designed and showed his first women's collection in Paris last fall—has decided to go even bigger and launch a new design company that will rival the likes of Steve Jobs' Apple.

Kanye took to what else but Twitter to make the earth-shattering announcement in an epic 86-tweet dispatch. (Hey, at least it wasn't all-caps.)

"I have started a new company and I'm so excited about the name...it's got the best name ever of all companies of all time!! The name of the company is DONDA," the 34-year-old Grammy winner wrote.

"DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce [their] dreams and ideas," he expanded.

Now this is where the job prospects come in.

"I am assembling a team of architects, graphic designers, directors musicians, producers, AnRs, writers, publicist, social media experts...app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionist ...doctors, scientist, teachers," the "Gold Digger" crooner said. "If anyone would like to reach out email us at contact DONDA@gmail.com."

In case you need further information on the company before deciding to throw your hat in the ring, he then went on to explain, "DONDA will be comprised of over 22 divisions with a goal to make products and experiences that people want and can afford...I want to put creatives in a room together with like minds that are all waaaay doper than me. We want to help simplify and aesthetically improve everything we see hear, touch, taste and feel....To dream of, create, advertise and produce products driven equally by emotional want and utilitarian need.. To marry our wants and needs."

Now, if you're thinking this sounds a lot like a great visionary the world lost last year, you'd be right.

"We can collectively effect the world trough design," one-half of Watch the Throne exclaimed. "We need to pick up where steve jobs left off."

Finally, Kanye winded down his nearly 13-hour rant with a little love.

"This will all take time but I wanted everyones to know what I really care about," he said. "I care about people. I care about my fans..I care about people who have never heard of me... There are over 7 billion people on the planet now."