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"Jake" Isn't "Desperate" Enough

Where TV ratings are concerned, Jake in Progress is a work in progress.

Back-to-back episodes of the new John Stamos romantic comedy averaged 13 million viewers for ABC on Sunday night, according to Nielsen Media Research.

That's not bad, but it's not nearly as good as the 23.2 million ABC's been drawing in the 9-10 p.m. Sunday time slot with Desperate Housewives.

Even more troubling for a show that moves this week to its permanent home in the rough neighborhood of 8 p.m., Thursdays (up against Fox's The O.C.), is that Jake lost two million viewers from its first episode (14 million, 16th place) to its second (12 million, 23rd place).

With powerhouse Housewives benched, and Jake only moderately competitive, NBC's Law & Order: Criminal Intent posted its best numbers in more than a year--13th place, 15.7 million.

Officially, ABC thinks all is jake with Jake. The series was the week's second-most-watched scripted comedy after CBS' Two and a Half Men (ninth place, 17.4 million), and the biggest debuting comedy of the season, if you don't count Joey's brief moment in the sun for NBC in late summer.

Jake in Progress is Stamos' second series since Full House was condemned in 1995. The first post-Uncle Jesse exercise, Thieves, lasted eight episodes on ABC in 2001.

In a Watch with Kristin chat on E! Online before Jake's premiere, Stamos said "magic has to happen" for a new show to succeed.

"All the stars have to line up and literally something that we have no control over has to happen," Stamos said. "So far, I kinda feel like everything is going Jake's way."

Until Thursday, anyway...

Elsewhere in the TV week ended Sunday:

Once again, the American Idol women (second place, 27.7 million) took it to the guys (fourth place, 23.9 million). The stiffs on CBS' CSI topped them all (first place, 29.4 million).
Kirstie Alley poked fun of her un-svelte self before 942,000 on the occasion of last Monday's premiere Fat Actress, Mediaweek says. The opener was Showtime's most-watched original series episode in more than a year.
Fox's The Simple Life: Interns made the grade with a season-high 13.3 million viewers (18th place).
Association by Idol also seemed to rejuvenate the dated-looking That '70s Show. The Fox comedy jumped to a season-high 9.3 million viewers at 8 p.m., Wednesday (43rd place). A repeat at 8:30 p.m., leading into the results episode of Idol (third place, 26.9 million), did even better--30th place, 10.7 million.
The sighted cops of NBC's Law & Order: SVU (14th place, 14.7 million) topped the premiere of ABC's Blind Justice (21st place, 12.4 million). Both shows combined to drop CBS' Judging Amy to season lows (40th place, 9.7 million).
It's too soon to declare a mistrial, but in just its third outing NBC's Law & Order: Trial by Jury (29th place, 10.7 million) is already off more than 35 percent from its premiere.
More than 10 million witnessed Dan Rather's final act of "courage" on Wednesday's CBS Evening News. Another 9.2 million stayed tuned for the prime-time special, Dan Rather: A Reporter Remembers (45th place).
Months after Fox's boxing reality series proved punchless with all but hard-core ring fans (most of them male), NBC's The Contender averaged a so-so 7.9 million viewers (most of them male) in three outings. It performed best in ER's usual Thursday home (50th place, 8.9 million); it performed worst in its assigned Sunday home (70th place, 6.7 million).
Kelsey Grammer's new Sketch Show "provides limitless possibilities of satire and style," but, alas, only limited viewer possibilities for Fox--86th place, 5.4 million.
The WB's quest for the next big acting thing on Starlet is making UPN's just-concluded Road to Stardom look like American Idol--2.2 million, 113th place.

Overall, CBS won the week among total viewers, averaging 12.5 million, and ran second in the 18-49 demo. Fox ran first among the under-50s, and second among everybody, averaging 11.1 million.

NBC, with no top 10 shows, was third in viewers (9.6 million); a Desperate-free ABC was fourth (8.5 million).

The UPN distanced itself from the WB, 3 million to 2.6 million.

Here's a rundown of the 10 most watched prime-time shows for the week ended Sunday, according to Nielsen Media Research:

1. CSI, CBS, 29.4 million viewers
2. American Idol (Tuesday), Fox, 27.7 million viewers
3. American Idol (Wednesday), Fox, 26.9 million viewers
4. American Idol (Monday), Fox, 23.9 million viewers
5. Without a Trace, CBS, 23.3 million viewers
6. Survivor: Palau, CBS, 21.8 million viewers
7. CSI: Miami, CBS, 21.7 million viewers
8. Extreme Makeover: Home Edition (8 p.m., Sunday), ABC, 18.4 million viewers
9. Two and a Half Men, CBS, 17.4 million viewers
10. Cold Case, 16.6 million viewers

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