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Jack White Has a Coke and a Smile
Jack White would like to buy the world a Coke.
The White Stripes frontman confirmed to British music site NME.com he has penned a song for a forthcoming Coca-Cola television ad.
"I've written a song and I wrote it really quickly," he tells NME.com. "It's an interesting commercial that's been made."
White was mum on specifics. He didn't say when the spot would air or which of the Atlanta-based beverage behemoth's agencies produced the ad.
There's been no official comment from Coca-Cola, either. While the soft drink purveyor hasn't been as reliant on celebrity ads as rival Pepsi, it has recruited the likes of Jennifer Lopez, the Dixie Chicks, Mya, Courteney Cox and David Arquette, Penélope Cruz and Christina Aguilera (who eventually shifted her cola allegiance).
The White Stripes have refused to license their music for product endorsements, despite numerous lucrative offers in the past; but the "Seven Nations Army" singer was drafted into the cola wars with an offer he couldn't refuse.
"I certainly wouldn't want a song that I'd already written to be used on a commercial. That seems strange. [But] to be asked to write something particular along one theme of love in a worldwide form that I'm not really used to appealed to me," said White, who's in England for the launch of the band's U.K. tour.
That seems to echo the theme of McCann-Erickson's classic 1971 "Hilltop" ad that featured the jingle "I'd Like to Buy the World a Coke." The song, rerecorded as "I'd Like to Teach the World to Sing (In Perfect Harmony)" by the New Seekers, became a Top 10 hit.
White's enthusiasm for the soft drink is the real thing. An unabashed Coke head, White once told ContactMusic.com that he used to down "six [Cokes] a day" and that "it's the greatest drink ever made by man."
Even his band's trademark red-and-white color scheme matches the iconic beverage label.
Perhaps White and his label hope the commercial results in wide exposure for the alt-rocker. V2 Records is still smarting from less than spectacular sales of the Stripes' latest release, Get Behind Me Satan.
In other Stripes news, the band will release a five-song EP, Walking with a Ghost via iTunes on Nov. 14. Meanwhile, fans can download live versions of the band's new single, "The Denial Twist," following each performance on the U.K. tour at xlrecordings.com.
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