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"Invasion" Hurricane Warning
Be advised: Invasion's hurricane will hit as scheduled.
With the Gulf Coast still coming to terms with the epic destruction wrought by Hurricane Katrina, ABC is sticking to the Sept. 21 premiere of its sci-fi-flavored series. But word is that the network intends to attach a viewer advisory to the premiere episode, which features a devastating, possibly alien-powered storm striking Florida.
The exact text of the advisory was unknown, but it is presumed it would let hurricane-shy members of the audience know what lies ahead in the hour.
Last week, the network pulled promos that teased the hurricane sequence.
"We're incredibly sensitive to the devastation in the Gulf Coast and our hearts and prayers continue to go out to those affected by this tragedy," ABC said in a statement Thursday.
The network stressed that Invasion, starring Third Watch vet Eddie Cibrian, is not about a killer tropical storm, but rather how the show's characters "deal with strange occurrences after a hurricane."
Complete news coverage, ways you can help, message boards, moreLast season, a similar storytelling tactic helped make Lost, a show about castaways dealing with strange occurrences after a plane crash, a breakout hit for ABC. But whereas Invasion's made-for-TV hurricane is arriving in the wake of a real-life hurricane, Lost's downing of Oceanic Airlines' Flight 815 occurred in a period free of real-life air disasters.
Despite its time-sensitive subject matter, Invasion, awarded the prime-time slot after Lost on Wednesday nights, reportedly has yet to scare off any sponsors.
A report in Thursday's Media Daily News, however, cited at least one ad buyer as feeling "a little skittish" over linking his client's products to Invasion.
"It shows how people are suffering," the unnamed executive said of the show's hurricane scenes. "People could consider ABC heartless for running it."
The executive was said to be undecided about whether to steer business away from Invasion, or at least its first episode.
Series producer Shaun Cassidy, meanwhile, is no stranger to problem premieres. The onetime teen idol and hit-maker behind CBS' Cold Case, Cassidy once had a fall series, Hollyweird, fall apart before it went into production.
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