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Howard Stern's Internet Freebie
It usually costs money to watch cavorting strippers but, for a limited time only, you can listen to them for free.
Looking to expand his media kingdom, Howard Stern has teamed with his new home, Sirius Satellite Radio, to offer a free two-day online preview of Howard 100 and Howard 101, the 24/7 talk channels devoted to all things relevant to the Stern universe.
While a lot of Sirius' programming, including Stern's morning radio show, is already available on the Internet to those with a Sirius subscription, the company is venturing into Internet-only listening, announcing Monday the launch of Sirius Internet Radio.
For $12.95 a month, plus an Internet connection, listeners all over the world can have access to all of Sirius' channels without having to purchase any satellite radio hardware.
Stern's show, now more chockablock with raunchy humor and balls-out commentary than ever before, will be online for the nonpaying masses Oct. 25-26. (Quick tip: Howard 101 plays the West Coast feed and Howard 100 plays the East Coast feed and then repeats throughout the day. Add some Bubba the Love Sponge and you're good to go.)
It obviously isn't surprising that Sirius would choose Stern as the teaser for its new Internet venture, considering the New York-based shock jock has attracted millions of subscribers since inking a five-year, $500 million deal last year.
"Howard's being available live for the first time ever to a worldwide audience is an unprecedented event in the history of radio," Scott Greenstein, president of Sirius Entertainment and Sports, said in a statement. "Listeners can now get what they have been missing: Howard at the top of his game and more than 75 channels of 'The Best Radio on Radio.' It's now 'The Best Radio on the Internet.' "
Stern took his a.m. gabfest to Sirius' unregulated airwaves in January after spending the better part of life post-Janet Jackson's boob waging a verbal war against what he construed as the FCC's smothering vigilance and censorship from his terrestrial radio bosses.
While the portion of Sirius' 5.12 million subscribers listening to Stern & Co. is a far cry from the 12 million who used to catch him on the FM dial, the Private Parts author talks practically every day on the air about how thrilled he is with his new surroundings, and then firmly refutes all of the rumors speculating that he might be returning to a terrestrial format.
Why would he, when his new deal also included the launch of Howard TV, an on-demand network that features both segments from the radio show and original programming put together by Stern's team of like-minded creative types.
To hype the new-ish channel, which is carried on most major cable systems, In Demand Networks is offering an almost-free preview (cost: 1 cent) from Nov. 3-5 to attract new subscribers.
"It's a smorgasbord of everything a Howard fan could want, the way Howard intended it--uncensored," In Demand CEO Robert Jacobson told the New York Daily News recently. A million-dollar-plus print marketing campaign, plastered on taxis, lurking on Websites and in the pages of men's magazines, highlights the "hot girls, crazy antics and wild rides" that are in store if you tune in.
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