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Ho, Ho-Hum
Another lump of coal for Hollywood.
The holiday movie season's "terrible start" was still looking for a graceful end after the Industry suffered its weakest third weekend in November in more than a decade, Box Office Mojo's Brandon Gray said Sunday.
Beowulf led the weak box-office pack with $27.5 million, per final figures compiled by Exhibitor Relations. Business was down more than 30 percent when compared with last year, when Happy Feet and Casino Royale each topped $40 million.
"Slow has been the word for both the fall and the holiday season. The movies just aren't there," Gray said. "If business was humming along as usual, Beowulf would not have opened number one."
But with the new family film Mr. Magorium's Wonder Emporium (fifth place, $9.6 million) flopping, Vince Vaughn's Fred Claus (fourth place, $11.9 million; $35.7 million overall) failing to rebound from a humbug of a debut, and Tom Cruise's Lions for Lambs (eighth place, $2.9 million; $11.6 million) disappearing in its second weekend, the field was open for Robert Zemeckis' fantasy epic starring a naked motion-capture animated Angelina Jolie.
Compared to most live action-animated hybrids, such as Final Fantasy: The Spirits Within and Sky Captain and the World of Tomorrow, Beowulf was a hit. Compared to 300, which opened with $70.9 million in March, it was not.
(One bright spot for Beowulf: Imax theaters. The 3-D flick earned $3.6 million of its total from 84 of the giant-screen movie houses, a record for Imax.)
Hollywood's holiday period began Nov. 2 with the openings of Bee Movie and American Gangster. With more than $100 million in the bank, the R-rated American Gangster (third place, $12.9 million) is the young season's lone blockbuster. The jury, meanwhile, is out on Jerry Seinfeld's Bee Movie (second place, $14 million; $93.6 million overall), which three weekends into its run has yet to match its reported $150 million budget.
The Coen brothers have offered a rare boost with their latest, No Country for Old Men (seventh place, $3.1 million; $4.9 million overall), which in its second weekend moved into the top 10 despite playing at only 148 theaters (compared to Beowulf's 3,153). The thriller faces the wide-release test next weekend.
Thanksgiving's biggest hope for a hit would seem to be Disney's fairytale comedy, Enchanted, due out Wednesday. December will bring more reinforcements in the form of Will Smith's I Am Legend and the National Treasure sequel, subtitled Book of Secrets.
Elsewhere, one of the fall's few bright spots, The Game Plan ($1.2 million; $87.4 million overall), fell out of the top 10 after seven weeks. P2 ($851,387; $3.6 million overall) also took the plunge after a considerably shorter stay. Consisting of one week.
In limited release, the indie comedy-drama Margot at the Wedding, starring Nicole Kidman, put up blockbuster numbers, hauling in $81,035 at only two theaters. The documentary What Would Jesus Buy? also did well, with $9,527 at one theater that's going to hell. At least in the eyes of those who happen to like Christmas shopping, thankyouverymuch.
Here's a rundown of the top 10 films based on final Friday-Sunday studio tallies compiled by Exhibitor Relations:
1. Beowulf, $27.5 million
2. Bee Movie, $14 million
3. American Gangster, $12.9 million
4. Fred Claus, $11.9 million
5. Mr. Magorium's Wonder Emporium, $9.6 million
6. Dan in Real Life, $4.3 million
7. No Country for Old Men, $3.1 million
8. Lions for Lambs, $2.9 million
9. Saw IV, $2.2 million
10. Love in the Time of Cholera, $1.9 million
(Originally published Nov. 18, 2007 at 2:15 p.m. PT.)
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