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Got Mojitos?
CBS Marketing Group/ Initiative
We're as irresponsible as the next self-absorbed, cocktail-loving Yuppie. But even we're slightly disturbed by this CBS Peel 'n' Taste ad promoting its new Cuban-American series, Cane.
The ad, which begins running in this month's Rolling Stone, includes a nonalcoholic lime mojito-flavored taste strip. According to the Eye net, this will enable you "to enjoy the full-flavor taste experience of a rum mojito, without any of the sugar, calories or alcohol."
Gotcha. But what about the rugrats? Should kids even have access to a mojito, alcoholic or otherwise? Will piggy banks be busted open to buy more issues of this intoxicating mag? Will taste strips be traded for Twinkies in the cafeteria?
Listen, let's get America's kids hooked on soda and sugary drinks and then maybe beer bongs. But doesn't it seem like the hard liquor can wait?
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