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Filmmakers Still Monkeying with "Apes"
The big-budgeted and much-anticipated sci-fi remake starring Mark Wahlberg, Tim Roth, Helena Bonham Carter and Michael Clarke Duncan is slated to hit theatres July 27, with initial projections estimating 20th Century Fox could rake in $50 million-plus on its first weekend. Too bad it's not done yet.
The film, which was supposed to be readied for press and exhibitor screenings Tuesday, has yet to be completed. Filmmakers are still monkeying around with the flick, digitally inserting special effects shots and editing the film.
One source tells E! Online that filming was still going on just a few weeks ago, with Burton and company reshooting scenes involving chimp stuntmen and flaming rockets.
And, according to Inside.com, Fox's brass have yet to view a complete cut.
The last-minute tweaking has pushed the first press screening to Friday--just one week before the film is due in theaters.
"We've never done a film on this tight a schedule," 20th Century Fox vice chairman Bob Harper tells Inside.com. Harper says the film is nearly four days behind post-production schedule. In defense of filmmakers, however, Harper says Planet of the Apes wasn't originally supposed to wrap until late July for a fall debut, but Fox decided to move up the film's release for the summer season.
Apparently, the delay has also wrecked the film's publicity plans. Fox TV was supposed to air a special on Planet of the Apes, but it has been backburnered thanks to the 11th hour work on the film. The special, which was supposed to have combined footage from the new Apes and the 1968 original , the special would be difficult (though not impossible) to still air.
Fox execs aren't the only ones sweating the looming deadline. Reebok has a $100 million dollar "Defy convention" ad campaign tied to the film. A poster, featuring an ape commander with a menacing sword and wearing a pair of Reebok Classics, features the tagline, "Evolved classic." Other big merchandising deals, from toys to T-shirts, are also dependent on the film's timely release.
Could the down-to-the-wire scrambling make Fox look like a monkey's uncle? Not necessarily. Last season's Fox hit, X-Men, also was finished just days before its release.
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