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ESPN Scores "Monday Night"

The deal is eye-popping enough to make Nicollette Sheridan drop her towel again.

The vaunted Monday Night Football franchise will move from ABC to ESPN in 2006, it was announced Monday. The eight-year deal is worth a reported $8.8 billion.

At the same time, the National Football League cut a reported $3.6 billion pact with NBC to move its Sunday night football package there beginning in 2006. That deal will run six years and bring the struggling Peacock Super Bowls in 2009 and 2012.

This past season, MNF averaged 16.4 million viewers, and outraged thousands when Sheridan, portraying her Desperate Housewives self, dropped a towel in a filmed bit for a November telecast.

Though stunts such as the Sheridan locker-room cameo helped make MNF water-cooler TV--as did broadcast-booth personalities such as Howard Cosell and "Dandy" Don Meredith--ABC reportedly had cooled on its cost-effectiveness.

The shift of MNF to ESPN was spun as an all-in-the-family move by new Disney president Robert Iger--and rightly so. Both ABC and ESPN are operated under the auspices of the Magic Kingdom.

NBC's pickup of Sunday night football, meanwhile, was spun as nothing short of a "extraordinarily exciting" event.

"This is a very proud moment for us," NBC Universal chairman and CEO Bob Wright said in press conference. "We're just very happy to be back, back in the NFL."

NBC last broadcast an NFL game in 1998. It lost its slate of games to CBS, which previously had lost its pigskin rights to Fox. In keeping with this game of musical footballs, NBC will inherit its package from ESPN, which will be occupied with MNF.

In its new ESPN home, MNF's kickoff will moved up from the 9 p.m. ET hour to the 8 p.m. hour--8:40 p.m., to be precise.

NBC's Sunday night games, meanwhile, will eat up the network's entire four-hour prime-time slate. A pregame show will air from 7-8 p.m. ET, followed by the game at about 8:15 p.m. ET.

"Sunday is the most-watched night in television, so when the NFL proposed its first-ever Sunday prime-time broadcast package, all of us wanted to find a way to make it work," NBC Universal Television Group president Jeff Zucker said in a statement.

Sunday night has been owned by ABC this season--from Extreme Makeover: Home Edition to Desperate Housewives to newcomer Grey's Anatomy. NBC, meanwhile, has limped along with the likes of cancellation candidate American Dreams and a downward-trending Law & Order: Criminal Intent.

Other NBC Sunday night shows that would have to find new homes--provided they're still around in 2006--are Crossing Jordan, The Contender and Dateline NBC.

ABC, meanwhile, will get back two prime-time hours on Monday night.

MNF debuted on ABC in 1970, on its way to iconic pop-culture status. It currently is broadcast TV's second-longest running prime-time show after CBS' 60 Minutes. By the time it leaves ABC after the 2005 season, the franchise will have spent 36 seasons there.

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