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Dylan Spins It
Bob Dylan is making like a rolling stone. Apparently not satisfied with having recorded scads of classic albums, winning a raft of Grammys, being enshrined into the Rock and Roll Hall of Fame, writing a bestselling memoir or serenading Victoria's Secret models, the poet laurete or rock 'n' roll has agreed to take on a new gig, hosting a weekly hourlong radio show on XM Satellite Radio.
The deal, terms of which were not disclosed, calls for the singer-songwriter not only to spin his favorite records, but also interview various guests artists, respond to emails from XM subscribers and wax poetic on whatever the hell he wants.
"Songs and music have always inspired me. A lot of my own songs have been played on the radio, but this is the first time I've ever been on the other side of the mike," the 64-year-old icon said in a press release. "It'll be as exciting for me as it is for XM."
The deejay job, Mr. Tambourine Man's first at the soundboard, begins in March on XM's rock channel, Deep Tracks, which focuses on less famous tunes from some of the genre's landmark albums and artists.
XM, the largest purveyor in the booming satellite radio, is looking to Dylan to lure a whole new audience to its $12.95-a-month commercial-free subscription service. He'll join brother Traveling Wilbury Tom Petty, who committed on Wednesday to doing another year of his Buried Treasure show for XM.
The move appears to counter XM's prime competitor Sirius Satellite Radio, which is getting a major boost in subscribers (and fart jokes) by signing Howard Stern to an astounding $500 million contract. The King of All Media begins holding forth on Jan. 1.
Sirius' subscriber base is expected to rise from just over 2 million to nearly 3 million by January. XM, on the other hand, reportedly has more than 5 million and plans to reach 6 million after the holidays. Both networks rely on satellite technology to air over 100 channels of music in all kinds of genres, from big band, blues and jazz, to rock, country and hip-hop. They are also increasingly relying on celebrity-centric content.
XM recently hired rapper Snoop Dogg to oversee the shiznat, er, programming for its rap channel, the Rhyme. (Sirius already has Eminem and 50 Cent doing shows for its Shady 45 hip-hop channel.)
To promote its star-studded offerings, XM has launched a massive ad campaign called "Listen Large" that includes two new TV spots featuring Snoop, David Bowie, Martina McBride, Ellen DeGeneres and baseball star Derek Jeter showcasing the variety of choices available to listeners.
Sirius fired back with ads featuring Martha Stewart, who inked a four-year agreement to create a 24-hour radio channel devoted to all things Martha: cooking, decorating, gardening, entertaining, etc?
For Dylan, the XM arrangement marks the latest public display for the formerly reclusive artist.
In recent years he has hawked lingerie in a Victoria's Secret commercial, published the memoir Chronicles, Vol. 1 was featured in Martin Scorsese two-part PBS documentary No Direction Home, allowed his songs to be used for car commercials and inked a distribution deal with Starbucks.
And now we get to call him Bobby DJ. Oh, how the times they are a-changin'.
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