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Did You Hear the One About Godzilla...?
If their plan works, you'll never see Godzilla coming. The big guy--and his new look--will stay under wraps until his self-titled film opens May 20, and not a second before.
The cloak-and-dagger stuff may be giving devoted G-fans fits, but Godzilla producer Dean Devlin says it's a necessity.
"Everybody already knows what Godzilla is," says Devlin, who with Independence Day partner, director Roland Emmerich, cowrote the script. "We want to keep the few little surprises we have because that's all we've got."
Tight security means no Godzilla on posters or commercials or in toy aisles until the designated day. Visitors to this week's American International Toy Fair in New York learned as much. Reporters were barred from the sneak-peak of the new Big G toy line; retailers were asked to sign confidentiality agreements.
How far will Team Godzilla take this Code of Silence act? Devlin says they're even considering skipping the obligatory test-audience screenings--a prime source of leaks in the Web age.
So far, Devlin says, "nothing real has leaked." As for the unreal? "We did put out five sets of fake drawings" early on in production--as much as a loyalty test of the companies contracted to do the schematics as anything, Devlin says. (That's the 1985 incarnation above.)
But fans, eager for any and all news about the famed mutant monster's latest mutation, don't necessarily buy Devin's "nothing real has leaked" line.
"It's kind of a cat-and-mouse game trying to figure out what's real and not," says Aaron Smith, whose Godzilla News site has been dispensing factoids about the new production since last March. "The debate [among fans] is just non-stop."
Smith thinks he stumbled across the real deal--artwork of the reputedly new Godzilla as featured on, of all things, Fruit of the Loom underwear. (G-briefs were apparently once part of the movie tie-in merchandising.) But don't look for the pictures on Smith's site today: He took them down this week after the underwear people's legal reps fired off a letter. (Smith says he hasn't been hassled by Devlin and Emmerich's production company; Devlin says that's not their bag--they've even got their fan Website.)
Still, Godzilla information (disinformation?) is rampant in cyberspace. One Website has posted pictures of Godzilla models that may or may have not been cast for the new movie. Others are rife with debate over plot points--Is Godzilla a he? A she? Does "it" lay eggs?
Devlin's favorite rumor? That Godzilla is finally vanquished when he's trapped by a giant baseball mitt constructed at Manhattan's famed Flatiron building.
Officially, this is all Devlin's spilling on the new beast: He's 20 stories tall. He can run in excess of 200 mph. And compared to his former Japanese screen self, he's "leaner, faster, sleaker and meaner."
The rest? Not until Memorial Day. If the plan works.
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