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"Dawson's Creek" Can't Zone Out "90210"

John Glenn's not the only inspiring figure to elder America these days. Not with the Bevery Hills 90210 gang still kicking around.

The formerly hip Fox oldsters schooled the WB's currently hip Dawson's Creek in the ratings Wednesday night--the first time the two series have gone head-to-head with new episodes this season.

It was no contest.

The receding-hairline bunch of 90210 scored a 7.8 rating to the fresh-faced Creek people's 4.4, according to Daily Variety. (Each rating point equals 994,000 TV homes.)

The showdown dropped Dawson's Creek to its lowest overall numbers of the season.

But fear not that the WB's much-hyped drama is losing its "It" Show edge. The show was solid among teen-agers, where it scored more than twice the ratings of 90210.

And even with the general ratings victory, this is widely believed to be the last hurrah for Camp Beverly Hills. One reputed plan has the show being morphed into a Next Generation format and returning to dear old West Beverly High.

Meanwhile, in other fall TV news: Third place, schmird place. ABC likes what it sees in its new lineup. The now-perennial No. 3 is renewing virtually everything for the rest of the TV year.

Add The Hughleys, Brother's Keeper, Cupid and sophomore show Two Guys, a Girl and a Pizza Place to the network's growing list of pick-ups.

Soft Wednesday night sitcom The Secret Lives of Men is getting a more tepid endorsement, with ABC buying five-to-six more episodes, Variety says.

ABC is retaining conspicuous silence on only two freshman shows: Vengeance Unlimited and Fantasy Island.

King of All Media Howard Stern is conceding nothing in his ratings battle with Saturday Night Live. He told radio listeners Thursday he "absolutely will not rethink or alter" his new TV show--even if it is losing affiliates and matchups with NBC's SNL.

"Everywhere we go, we win," Stern said. "If they leave the TV show the way it is, it will succeed."

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