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The Daily Show's a Site to See
Fake news addicts, rejoice!
Viacom on Thursday revealed a new Comedy Central Website dedicated to The Daily Show with Jon Stewart, which will eventually feature some 13,000 video clips from the show dating back to 1999. The best part? They're all free.
The site (www.thedailyshow.com) is designed to be searchable by date and by topic, making it possible to see what Stewart was talking about on the day of a specific event or what his thoughts were on a given subject.
The venture is advertising driven, but Comedy Central programmers are working on different ways to get the commercial message across without alienating viewers.
Developers have been experimenting with ads that appear for a few seconds at the beginning of a clip, then recede to the edge of the screen and continue playing unobtrusively over the video, the Los Angeles Times reports.
In a further boon for Daily Show fanatics, with endless hours of the show's archives hitting the Net, Stewart just signed a new deal with Comedy Central to keep producing content through 2010.
The move to get the Daily Show online comes after Viacom filed a $1 billion copyright infringement lawsuit against YouTube in March, after the site allegedly allowed users to post segments from shows including The Daily Show, The Colbert Report and South Park without permission or compensation.
Having been unable to beat the practice of online video sharing, the Sumner Redstone-fronted media conglomerate apparently decided to play along.
Meanwhile, in a new development in the war on illegal file swapping, YouTube unveiled a new software tool earlier this week it says will help to identify pirated video on the site as it gets uploaded.
The catch is that media outlets first have to provide the Google-owned site with copies of the content and specify that they want it blocked.
That's not enough to make Viacom happy. The company announced it will proceed with its lawsuit, filter or not.
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