Christmas in August? Lady Gaga Tapped for Barneys' Holiday Campaign

Mother Monster partnering with Barneys New York on Gaga-themed holiday

By Ella Stewart Aug 15, 2011 7:10 PMTags
Lady GagaBarneys

The holidays just came early for Lady Gaga's Little Monsters.

Barneys New York announced today it has tapped the "Born This Way" singer to create her interpretation of Santa's workshop for its 2011 holiday campaign, and unveiled the shopping-bag artwork showing the outrageous fashionista in her signature sky-high boots, a glittery red onesie and a blue wig.

Gaga's Workshop will take up the entire fifth floor of the chain's Madison Avenue flagship men's store starting in mid-November, where shoppers can snap up some Mother Monster-created goodies...

With help from her stylist, Nicola Formichetti, Gaga will design a range of limited-edition small gift items available exclusively at Barneys. In the spirit of giving during the holidays, the department store will donate 25 percent of the sales to a charity of her choice.

"Partnering with [Lady Gaga] in this unprecedented collaborative way to create the largest and most all-encompassing holiday theme that Barneys has ever mounted is a thrill," Barneys CEO Mark Lee said in a statement. "As a New York City landmark, we wanted to celebrate Lady Gaga as a fellow New Yorker and amazing talent."

All is not lost for fans who can't make it to the Big Apple to see it in person—Gaga's Workshop will also live online on the Barneys website.