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CBS' Super Bowl Scrimmage
Sure, America got a glimpse at Janet Jackson's bejeweled breast, but CBS and parent company Viacom don't intend on picking up the tab.
Viacom chief Les Moonves defiantly said as much Sunday when he announced the network's plan to fight any fines that might be leveled at CBS following February's Super Bowl slip up.
A Federal Communications Commission panel has recommended a $550,000 fine against the Eye or $27,500 a pop for 20 CBS stations that broadcast Jackson's Super Bowl wardrobe malfunction.
CBS affiliates not owned by Viacom wouldn't be penalized.
Calling the potential fine "grossly unfair," Moonves said the government's crackdown on TV indecency is "coming dangerously close to infringing on First Amendment rights."
"We think the idea of a fine for that is patently ridiculous and we're not going to stand for it," he said. "We're going to take that to the courts if it happens. ...It's perilously dangerous."
Not that the network and its parent company were unfazed by Nipplegate. "We deeply regret what happened," Moonves told reporters at the TV Critics Association press tour.
In the wake of the controversial performance, CBS has instituted a five-second delay on its airing of live events and its censors are "being maybe a little bit tougher, especially on things that we feel are gratuitous," he said.
In addition, producers have been advised to "be aware of what?s going on in the world?and let's just be smart about it."
But, he added, "in no way, shape or form have we changed any story lines. We still encourage our producers to walk the edge and tell edgy stories."
Close to 140 million tuned in to watch the Super Bowl on Feb. 1, which featured a halftime duet between Jackson and Justin Timberlake (produced by MTV, which is also owned by Viacom).
Boob tubers got an unexpected eyeful when the "Rock Your Body" singer grabbed Jackson's outfit and yanked off a patch of leather covering Jackson's right breast, briefly exposing her to millions of pigskin fans.
The FCC claimed to have received more than 500,000 complaints, which prompted a ripple effect throughout the Industry. Congress and the FCC stepped up their anti-decency efforts while the networks nixed almost any scenes containing nudity and Viacom fought off several lawsuits.
(ER, NYPD Blue and Without a Trace were just some of the shows affected by the backlash.)
And with the presidential election approaching, strict standards aren't likely to be loosened any time soon.
"It seems to be a fairly easy issue, because who out there isn't against indecency? So it's clearly a lightning road in Washington right now, and we have to pay attention to it," said Moonves.
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