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CBS' Innertube Blows Up
CBS has come through on its promise to keep you glued to your computer for just a little while longer.
The network announced Tuesday that it will start making full-length episodes of various prime-time series available for free viewing on Innertube, the broadband channel CBS launched in May.
Starting in September, new installments of all three CSIs, NCIS, Numb3rs, Survivor and the freshman drama Jericho will be posted online the morning after their network premieres. Each episode of the various crime procedurals will be accessible for four weeks after airing on CBS, while Jericho and Survivor episodes will stay afloat on Innertube all season long.
"It further helps us extend the reach of the CBS brand [and] provides a new avenue for advertisers to engage with our programming, which in turn creates a new source of revenue for our company," Larry Kramer, president of CBS Digital Media, said in a statement.
CBS shows are also available for commercial-free downloading (Innertube offerings feature 15 to 30-second ads that can't be skipped over) for $1.99 per episode from Apple's iTunes Music Store.
If you're wondering where comedies such as Two and a Half Men, The New Adventures of Old Christine and The Class fit into the Innertube lineup?simply put, they don't. Those sitcoms are partly or entirely produced by studios other than CBS Paramount and are not going to be available on the site for now.
The ad-supported online channel, reachable through CBS.com, has been showing clips from shows like The Late Show with David Letterman and The Amazing Race, as well as supplementary programming intended to enhance your understanding of just what the heck is going on during Survivor and Big Brother each week.
Innertube also currently features original Internet-only programming--Hook Me Up, which gives you a glimpse at the unpredictable world of online dating; Animate This!, in which a memory submitted by a celebrity is turned into a cartoon for storytelling purposes; the meaty road show BBQ Bill; makeover series Greek to Chic; and InTurn, in which eight good-looking young people live together and battle it out Apprentice-style to become the next big thing in daytime TV.
CBS' good news comes a day after Fox announced that it will make films and TV shows such as 24, Prison Break and Bones available for downloading from the gaming site Direct2Drive.com for use on portable digital media players. While movies are going to cost about $20 to download, TV content is expected to go for a price similar to what you would find on iTunes.
ABC, the first network to sell its programming on iTunes, started streaming free episodes of Lost and Desperate Housewives on ABC.com in May to gauge viewers' willingness to check out their favorite shows online. Execs were obviously satisfied with the results, because ABC is expected to do more of the same come fall.
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