Cameron Diaz the New Face of Tag Heuer Watches—Check Out Her First Ad!

Star inks a three-year deal to serve as the muse and ambassador to the Swiss jewelry maker

By Gina Serpe Mar 09, 2012 7:42 PMTags
Cameron Diaz, Tag HeuerTag Heuer

Watch this space: Cameron Diaz just landed herself a new gig.

The actress has signed on to serve as the newest celebrity ambassador (and muse!) to Swiss watchmaker Tag Heuer and her debut ad for the jeweler—presumably the first of many in their newly inked three-year partnership—oozes class and sophistication.

The star made her debut as the spokeswoman in (where else?) Switzerland earlier this week.

Diaz turned up in Basel on Wednesday and walked the red carpet wearing a diamond and steel number from Tag Heuer's new women's line.

"The Link Lady is modern, sexy and elegant, and I'm equally comfortable wearing it on the red carpet or in my day-to-day life," Diaz said.

In addition to serving as the face and inspiration of the line, as part of the A-list partnership Tag Heuer has also agreed to raise awareness for programs that benefit and empower women, including U.N. Women, the United Nations Entity for Gender Equality and the Empowerment of Women.