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Bravo Eyes "Straight Girl"
Bravo's got an equal-opportunity message for the frumpy women of America: You need a Queer Eye overhaul.
The cable net has greenlighted a female version of its hit series, Queer Eye for the Straight Guy, targeting style-challenged straight women.
Queer Eye for the Straight Girl is part of Bravo's 2005 program slate--which is being pitched to advertisers today in New York.
"It's something our female fans have been requesting since Queer Eye became a hit," net head Jeff Gaspin told Variety, adding he's unconcerned that the franchise will overpower the network. "Straight Girl goes on the air a year and a half after the original launched, so I think enough time will have passed."
Casting on the make-better series has not begun--no word on which sex will be dispensing style wisdom--but published reports suggest the Fab Five may be reduced to the Fab Three, including a possible celebrity host.
It's a nod to a slightly more style-savvy audience.
"Guys need the basics, the 101 information, whereas women are much more discriminating," creator-exec producer David Collins said. "They know the basics, they want options, ways to amp it up a little. However, the Queer Eye make-better philosophy will still be intact."
Queer Eye debuted to strong ratings and popular fanfare last July, and made Bravo the the fastest-growing network among young adults.
The show's exposure got a further boost when parent company NBC aired several well-received crossover episodes.
This was followed by syndication deals with Britain, Iceland, Finland, Australia and New Zealand; fabulous guest appearances on everything from Oprah to the The Tonight Show; a million-dollar book deal; a record contract; and the inevitable pay hike. (The original contracts of the show's hard-working hosts--Carson Kressley, Kyan Douglas, Ted Allen, Thom Filicia and Jai Rodriguez--were for a paltry $3,000 per episode.)
Bravo is rolling out several other new series, mostly in the reality genre:
Project Greenlight: The third season of Ben Affleck and Matt Damon's moviemaking contest moves to Bravo from HBO. Wes Craven may be producing the Project's third feature. Project Runway: This Project features Heidi Klum in search of an up-and-coming fashion designer. Pilot Season: Bravo offers a behind-the-scenes look at the making of a sitcom from Will & Grace star Sean Hayes. Long Way Around: Actor friends Ewan McGregor and Charley Boorman star in a six-hour road-trip series about a four-month transcontinental motorcycle ride. Naked: A bio show that allows celebs to respond or challenge what's happening on the screen. Blow Out: Bowing this summer, the series revolves around a start-up Beverly Hills beauty salon.
The cable net is also expected to give a second-season order to its new laffer Significant Others.
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