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Borat's Glorious Guide to the U.S. and A.

Wed., May. 23, 2007 9:59 PM PDT by Natalie Finn

Nice! Finally, a travel guide that will tell you where the number-four prostitute in Kazakhstan lives.

Random House imprint Flying Dolphin Press announced Wednesday that it has inked a deal with Sacha Baron Cohen's alter ego, Borat Sagdyev, to produce a book containing advice for westerners planning to visit the bogus journalist's native country as well as handy tips for Kazakhs heading to the U.S. and A.

The illustrated hardcover tome will have two titles, each containing at least several real words: Borat: Touristic Guidings To Minor Nation of U.S. and A. and Borat: Touristic Guidings to Glorious Nation of Kazakhstan.

"There is one and only Borat and we are honored to have him join our pantheon of international writers," Flying Dolphin publisher Suzanne Herz said in a statement.

Perhaps print will make the best medium for Borat's comeback, now that the blockbuster Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan has made his one of the most recognizable mustachioed faces since Magnum P.I.

While there was talk of a sequel at one point, it was always unclear just how the running gag that Borat's high jinks rely on would play out once his film, which was made for about $18 million and grossed more than $260 million worldwide, hit U.S. theaters.

It's true, audiences never forget a memorable face—especially when that face has been shoved between a fat guy's legs during a nude wrestling sequence.

Instead, yet another of Cohen's creations from his Emmy-nominated HBO series Da Ali G Show, the flamboyant fashion reporter Brüno, will supposedly be making his big-screen debut sometime in the next year or so, with Universal Pictures snapping up the rights to the character last October for a reported $42.5 million.

Since winning a Golden Globe for his Borat performance and stealing the show with his graphic acceptance speech, Cohen has been busy filming Tim Burton's adaptation of Sweeney Todd opposite Johnny Depp's Demon Barber of Fleet Street and reprising his vocal role as Julien, king of the lemurs, in Madagascar 2.