Blake Lively Named Face of Gucci's New Perfume!

Gossip Girl actress she "couldn't be more proud" to represent Gucci Première.

By Rebecca Macatee Jun 22, 2012 3:50 PMTags
Blake LivelySara Jaye Weiss/StartraksPhoto.com

Blake Lively sure looks good, and we're willing to bet she smells good, too!

Soon, we'll know for sure: The 24-year-old actress has just been named the new face of Gucci's fragrance Gucci Première.

"I admire the qualities of the Gucci Première woman and feel honored to represent the fragrance," she said in a statement Tuesday. "It is a pleasure to collaborate with [Gucci's creative director] Frida Giannini."

Giannini added: "In conceiving this fragrance I was inspired by timeless Hollywood glamour and the iconic leading ladies of Hollywood's golden era. Blake's unique style and charisma brings that allure to life in a very contemporary way."

Gucci Première hits stores in the U.K. in late July and will be sold worldwide beginning in September.