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The Biggest Loser Throws Its Weight Around
Helen Phillips might as well have dropped all 140 of her shed pounds on American Idol.
Tuesday's Phillips-topping Biggest Loser finale scored the franchise's best numbers among weight-watching 18-49-year-olds in two-and-a-half years, NBC said, and seemingly put the squeeze on Idol.
The three-hour The Biggest Loser averaged 11.8 million viewers, per preliminary Nielsen estimates, and capped off its its most-watched season in four years.
Idol, meanwhile, offered up one of its strongest-ever Top Three performance nights—except in Nielsen department. Airing opposite the beefed-up Loser in the 8 p.m. hour, the Adam-Danny-Kris show was down about 1.5 million viewers from last Tuesday (night-best 21.8 million versus 23.4 million).
Elsewhere last night:
• The Biggest Loser didn't just pick on Idol. It seemed to weigh a bit on The Mentalist (non-Idol night-best 16.1 million) and Dancing With the Stars (13.8 million), too.
• NCIS (15.8 million) didn't have its biggest night this season, either, but it was considerably bigger than the same night last season—one apparent reason Idol was off nearly 3 million viewers from 2008's Top 3 show.
• Idol was plenty big for Fringe: 11.2 million viewers, up a whopping 2 million from last week.
• Somehow, airing opposite Loser's final hour, which topped out with 13.2 million, Cupid didn't get killed any worse than usual: 5.5 million for its season finale.
• At 9 p.m., 90210 (2.1 million) didn't own young women—that would be The Biggest Loser, natch, and, in second, Fringe—but it did beat NCIS and ran close to DWTS.
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